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    HomeNewsOpinionIndia’s 'grey' market remains under-exploited

    India’s 'grey' market remains under-exploited

    Spending by seniors can touch $1.3 trillion mark by 2030, according to one estimate. But strangely marketers don’t see this market as an opportunity 

    R Srinivasan
    July 07, 2023 / 11:24 IST
    India has a very sizeable market of mature consumers, not only with spending power but strong brand loyalties built up over the years.
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