
The last thing that one would expect after netizens saw the images of Venezuelan President Nicolas Maduro in custody is a spike in the sale of the tracksuit that he was wearing. It may sound strange to many, but the fact of the matter is that the Nike Tech Fleece tracksuit gained a lot of traction and triggered a sharp rise in its demand in the most unexpected way.
It was US President Donald Trump who had posted a picture of Maduro with his eyes blindfolded on X. He wrote this as caption, "Nicolas Maduro on board the USS Iwo Jima". Maduro was captured during a pre-dawn raid while he was asleep.
Nicolas Maduro on board the USS Iwo Jima. pic.twitter.com/omF2UpDJhA— The White House (@WhiteHouse) January 3, 2026
The moment the pictures were out, the frantic search for 'Nike Tech Fleece' began on Google. One could even see the term making its way on Google Trends. Little did Nike know that without any campaign and advertisement, the demand for one of its one athleisure wear set would come in hordes. Had it known, it would have probably ensured that there were ample pieces available in various sizes. The apparel set has only few pieces left in most sizes.
Spike in number of queries for 'Nike Tech Fleece' tracksuit.
The question that some of you may be wondering about is what attracted so many people to Maduro's grey tracksuit? Perhaps, the fact that Maduro was spotted wearing it amid a tense moment is what made the tracksuit look so cool on him. There are no two ways about it that athleisure wear is super comfortable and something that one can wear for a prolonged period of time without any hassle.
On checking the brand's website, it was found that the tracksuit is available in a slew of colours. It is made from a blend of cotton and recycled polyester fabric, and has the signature tape-reinforced tech pocket. For the uninitiated, recycled polyester helps reduce waste and carbon emissions by around 30% in comparison to virgin polyester. It is currently available at a discounted price of $101.97.
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