According to reports, 'Ulajh' had a slow start at the box office, opening to mixed reviews. The film's first weekend was underwhelming, with a total collection of ₹4.90 crore by the end of the third day. The detailed daily earnings further highlight the film's struggle:
- Day 1: ₹1.15 crore
- Day 2: ₹1.75 crore
- Day 3: ₹2.00 crore
Despite some growth in its earnings over the three days, the film has not managed to gain significant momentum. The overall collection of ₹4.90 crore indicates that 'Ulajh' is yet to find a strong foothold in the competitive market.
The film, which stars Janhvi Kapoor as Suhana, a young Indian Foreign Service (IFS) officer, received a mixed bag of reviews. While some appreciated Kapoor's performance and the film's narrative, others felt it fell short of expectations. An excerpt from the Hindustan Times review states, “Janhvi, expectedly, dominates each and every frame of this Sudhanshu Saria directorial. She begins the film with a certain earnestness as the girl who won’t stay quiet sitting amidst her seniors in front of a minister, and even blackmails him. That the same tactic comes back to bite her later, is clever.”
One of the primary challenges faced by 'Ulajh' was the mixed critical reception. While Janhvi Kapoor's performance was noted as a strong point, the film's overall execution did not resonate well with a large section of the audience. Additionally, the movie had to compete with other major releases and ongoing popular films, which might have overshadowed its presence in theatres.
The occupancy rates in theatres also reflect the film's struggle. On Saturday, the film had an overall 23.26 percent Hindi occupancy. The breakdown of the occupancy rates further emphasizes the low turnout:
- Morning shows: 9.37 percent
- Afternoon shows: 26.27 percent
- Evening shows: 34.93 percent
- Night shows: 22.45 percent
These figures suggest that while there was a slight increase in the evening, it was not enough to significantly boost the overall box office performance.
'Ulajh' is directed by Sudhanshu Saria and features a talented ensemble cast, including Janhvi Kapoor, Roshan Mathew, and Gulshan Devaiah. The film follows Suhana, the youngest Deputy High Commissioner, who is labeled as a product of nepotism by her colleagues. She must navigate corporate blackmail and doubts over her capabilities, adding layers of intrigue and drama to the story.
The film also stars Adil Hussain, Roshan Mathew, and Meiyang Chang, adding depth to the storyline with their performances. 'Ulajh' is produced by Vineet Jain and co-produced by Amrita Pandey under the banner of Junglee Pictures.
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Despite the slow start, there remains hope for 'Ulajh' to pick up momentum in the coming days. The film's unique storyline and Janhvi Kapoor's performance could attract more viewers through word-of-mouth and positive reviews from sections of the audience who appreciate the genre.
For Janhvi Kapoor, 'Ulajh' is another step in her evolving career. Her portrayal of a young diplomat has been praised, showcasing her versatility as an actress. As she continues to take on diverse roles, Kapoor is carving a niche for herself in the industry.
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