BTS' Jimin and Jungkook accidentally boost a kayak store's business while filming the travel show Are You Sure?!

BTS members Jimin and Jungkook have once again made headlines, this time for their unexpected influence on a local kayak store in Connecticut, USA. The two K-pop superstars are currently starring in the travel variety show Are You Sure?!, where they embark on thrilling adventures across different regions. While filming one of the episodes, the duo had an accidental encounter that turned into a viral moment.

During a water activity featured on the show, Jimin and Jungkook's kayak unexpectedly flipped over. Soaking wet and in need of dry clothes, the store manager of Black Hall Outfitters, a local kayak shop, generously offered them t-shirts with the store’s signature "Salty to the Core" logo. Little did anyone know that this small gesture would lead to a major boost in business for the store.

The footage of Jimin and Jungkook wearing the t-shirts aired as part of Are You Sure?!, and the impact was immediate. Fans of the global superstars quickly took notice, and the store’s sales skyrocketed. The t-shirts sold out, and the shop saw a surge in visitors, all eager to check out the place where their favourite K-pop idols had been.

So this is the story.

Wrangler
Kayaking
Jk and jm got wet
And then the owner gave them the crab shirt
They took pictures while they were changing

( U can see the Wrangler in jimin photo near the jk arm side) pic.twitter.com/ZixXXcVlPu

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— 뱅스 muse (@army__tww) August 4, 2024

The news of this accidental promotion even reached international media. WTNH News8, a news station in New Haven, Connecticut, covered the story, highlighting the incredible influence BTS has, even in the most unexpected situations.

Are You Sure?! is an eight-episode travel series that follows Jimin and Jungkook as they explore different destinations, from the bustling streets of New York City to the serene landscapes of Jeju Island in South Korea and Sapporo in Japan. The show is packed with fun challenges, cultural experiences, and, as the title suggests, plenty of unexpected moments.

The first two episodes premiered on August 8, 2024, on Disney+, and fans are eagerly watching to see what other surprises Jimin and Jungkook will encounter on their journey.