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Allu Arjun’s AA22xA6 lands massive Rs 600 crore Netflix deal

Allu Arjun is riding a career high after Pushpa 2 as his next, AA22xA6 with director Atlee, emerges as one of Indian cinema’s most buzzed global-scale action projects.

December 30, 2025 / 13:26 IST
Allu Arjun’s AA22xA6 lands massive Rs 600 crore Netflix deal
Snapshot AI
  • Netflix acquires AA22xA6 streaming rights for Rs 600 crore, a record OTT deal
  • Allu Arjun stars in AA22xA6, directed by Atlee, with Deepika and Mrunal
  • AA22xA6 remains in production, set to be a major action entertainer.

Allu Arjun is enjoying an all time high in popularity across India and overseas after the massive success of Pushpa 2: The Rule. Even before the release date of his next film is announced, the movie temporarily titled AA22xA6 has already become one of the most talked-about projects in Indian cinema. The film is directed by Atlee and is expected to be a large scale action entertainer made with global standards.

As per a report from Telugu360, The digital streaming rights of AA22xA6 have been sold to Netflix for a staggering Rs 600 crore. If this figure is officially confirmed then it would be the highest OTT deal ever made for an Indian film. What makes the news even more interesting is that the movie is still under production yet it has already recovered a major part of its investment through this single deal.

Reports suggest that AA22xA6 is being made on an estimated budget of around Rs 800 to Rs 1,000 crore. A huge portion of this amount is being spent on visual effects, with top Hollywood technicians working on the project. The makers have reduced a large part of the financial risk even before theatrical release with the Netflix deal alone covering nearly 75 percent of the film’s cost.

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Allu Arjun is said to be playing a double role, which has added to the excitement among fans. He is reportedly charging a record salary for the project. The movie also features an impressive cast. Deepika Padukone is expected to appear opposite Allu Arjun for the first time. Mrunal Thakur is also part of the film while discussions are ongoing for Janhvi Kapoor to play a key role.

Earlier there were talks about releasing the film in two parts but the latest updates suggest it will be released as a single movie. The release date is yet to be announced, but expectations are already sky high. With a powerful director, a star hero at his peak and a record breaking OTT deal, AA22xA6 is shaping up to be one of the biggest Indian films ever made.

Bhawana Tanmayi is a Hyderabad-based freelance entertainment journalist. Views expressed are personal.
first published: Dec 30, 2025 01:25 pm

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