BUSINESS
Can Comicstaan Tamil fuel the regional stand-up comedy scene?
Amazon Prime Video’s experiment with the southern language gets 700-800 entries. After Tamil, the makers of Comicstaan are looking to expand the show into more regional languages. The top choices are Kannada, Telugu, Marathi, Punjabi and Bengali.
BUSINESS
New kid on the block in the Bhojpuri GEC space as Enterr10 launches Rangeela
The channel is a free to air channel and will go live on September 22.
BUSINESS
Destination weddings are back… with a Covid twist
Resorts a few hours’ drive away are the preferred destination. For Mumbai it is Lonavala; for Delhi, it is Manesar, Udaipur and even Jaipur. Everybody from the priest to the make-up artist has to subscribe to Covid-prevention protocols. And the guest lists are much smaller. For the industry, this means that while the number of bookings is picking up, the spends are smaller
BUSINESS
IPL 2020: Virtual cheerleaders to fist high-fives become the new normal for the league
While one major disappointment was the sound effect for crowd cheering during the match, there were many other aspects during IPL 2020 that seemed as an alien setting to the cricket enthusiasts.
BUSINESS
IPL 2020: Mumbai Indians vs Chennai Super Kings opening match garners 8.4 million views on Disney+ Hotstar
While the opening match started with 53 lakh views in the first half of the match, when Chennai Super Kings chose to bowl after winning the toss, it moved in the range of 50 lakh to 70 lakh views for the rest of the game
BUSINESS
Top 10 most valuable Indian brands in 2020
According to the 2020 BrandZ Top 75 Most Valuable Indian Brands ranking released by WPP and Kantar, 57% brands have seen a decline in brand value in 2020 as against 35% which have seen a grown in value
BUSINESS
Bengali OTT Hoichoi sees 1.3 crore subscribers in three years, 40% users from foreign markets
Along with significant growth in subscribers, Hoichoi is strengthening its content portfolio.
BUSINESS
Banking on the IPL: Why BFSI players are increasing ad spends during this edition of the T20 league
The IPL is the first major sporting event post-lockdown and it is expected to be the most watched by an Indian audience. It is also taking place during the festive season, when advertising spends are generally higher
BUSINESS
Here's how your set-top box will make advertising more attractive for brands during IPL 2020
When you start your set-top box, it takes around seven seconds to boot up. Brands can use this time to display their ads. There is also EPG, the information bar that appears at the bottom of your screen. That’s another advertisement option.
BUSINESS
COVID-19 impact: Here's why makers of Tenet have their hopes pinned on reopening of Indian theatres
The film, which has so far minted $200 million in revenues from theatres globally, is showing no signs of growth in the European markets and has seen low business in the US where its collections stood at around $30 million.
BUSINESS
IPL 2020: Despite COVID-19 pressure, Disney+Hotstar gets more sponsors than last year
The platform has brought Dream11 as the co-presenting sponsor and Boost as the co-powered sponsor.
BUSINESS
Zee bets on a new Marathi music channel. Will it work?
Company says while the time spent on music channels is low, their frequency is high. Plus, there are retail businesses that want to advertise. In Maharashtra, 50 percent ads come from retail business. Other Marathi music channels include 9X Jhakaas and Sangeet Marathi.
BUSINESS
Lockdown impact: Women take to online gaming, splurge on full versions, subscription-based games
Forty one percent of the gamers belonging to the age group of 35 years and above bought subscription-based games during the lockdown
BUSINESS
Unlock 4: It is a Catch-22 for the live events space in India
Though live events are now allowed, restrictions cripple them. For one, corporate events are allowed, but there is a cap of 100 people. The industry is as big as Rs 500,000 crore. One Kumbh Mela alone is worth Rs 4,000 crore, and an IPL is worth Rs 16,000 crore.
BUSINESS
IPL 2020: Big spenders are back as Vi says happy to help
As a merged entity and with a new brand identity, Vodafone-Idea as Vi will be the co-presenting sponsor of IPL 2020.
BUSINESS
Here’s a made-in-India TikTok alternative that lets you shop while watching videos
Like content creators who make entertainment videos, sellers also upload videos about their products on the platform. Currently, the content is only in Hindi and English. Since its launch in June this year, the platform has recorded 100,000 downloads.
BUSINESS
OTTs become go-to platform for Indian youth amid COVID-19; Netflix, Amazon Prime lead list
Binge watching as a culture is on the rise especially due to the coronavirus-led lockdown.
BUSINESS
How COVID-19 is driving a boom in online sales of meat and seafood
Large crowds and worries over hygiene have made people shun conventional meat and fish markets and place orders online. The biggest beneficiaries have been online meat and seafood vendors, which have seen business boom. Some of them are now planning to expand operations as they believe the shift to online ordering is permanent
BUSINESS
Despite COVID-19 revenue losses, confident about sponsorships: St Lucia Zouks, Kings XI Punjab CEO
Kings XI Punjab has got new sponsors and most of the old ones are still there. However, experts say that, together, all the eight IPL franchises are expected to see a 30-40 percent fall in sponsorship revenue in 2020 at Rs 300-350 crore from Rs 500 crore last year.
BUSINESS
As Vodafone Idea becomes Vi, a look at the challenges with rebranding
From a new name to a new logo, Vodafone Idea is off to a fresh start with a new brand identity
BUSINESS
Kamath Committee report | Tourism industry welcomes recommendations, but fears meeting thresholds will be challenging
Federation of Associations in Indian Tourism & Hospitality (FAITH) pegged tourism industry’s losses for FY21 to Rs 15 trillion (Rs 15 lakh crore) owing to the coronavirus pandemic.
BUSINESS
Spotlight back on general entertainment channels thanks to new shows and episodes
With shooting resuming in the second half of June, new episodes and new shows have replaced reruns of old content and this is helping GECs claw back television viewership and draw larger advertising spends
BUSINESS
COVID-19 impact: Bigg Boss will clash with IPL, but Colors is not worried
The overlap between the cricketing league and the reality show will be there only for eight days, says Mahesh Shetty, Head, Network Sales, Viacom18. He says more new brands have shown readiness to advertise.
BUSINESS
Google's Sunil Rayan takes over Disney+Hotstar at a critical time
Rayan before joining Disney+Hotstar worked in the areas of gaming and mobile focused businesses at Google.
