BUSINESS
Only 20% influencers following paid content guidelines. Is ASCI listening?
The advertising regulatory board guidelines clear state that when a paid content or ad is played on digital platforms, influencers should mention so. However, not many are following it. While one section says there is lack of clarity on the guidelines, others say brands won’t allow them do so.
BUSINESS
Entry of PUBG's Indian avatar Battlegrounds Mobile India to drive in-app revenue in esports
While PUBG is out of the Indian market, its Indian avatar Battlegrounds Mobile India will give a similar boost like PUBG to in-app revenues in India, say experts.
BUSINESS
Tough times ahead for broadcasters like Zee, Sun TV as NTO 2.0 may see the light of day
NTO 2.0 offers customers double the channels or as many as 200 channels under the base Network Capacity Fee slab, which is Rs 130. It is 100 channels currently.
BUSINESS
India-NZ WTC Final is the most-viewed Test match since 2018: BARC
According to BARC, the final was viewed by 99 million people on TV.
BUSINESS
Food delivery platforms, Zomato and Swiggy stare at risk from restaurant body which moved CCI on discount issue
The move comes at a time when Securities Exchange Board of India has approved Zomato's initial public offering application.
BUSINESS
Online casual gaming tries to pull a Netflix in India as in-app purchases rise
Revenue from in-app purchases increased 51 percent in FY21 as people were confined to their homes during the pandemic and more women started playing online games
BUSINESS
A year after TikTok ban, its Indian peers are yet to crack monetisation
Homegrown short video apps such as Roposo, Trell and Mitron TV were already in existence but barring Roposo, download numbers for the other two were not significant.
BUSINESS
COVID-19 crisis | Government's measures to revive tourism receive mixed reactions from the industry
Industry participants said that the government's moves are not expected to provide a major boost to the sector immediately.
BUSINESS
Tokyo Olympics: Despite challenges, IOA President confident of double-digital medal tally
Seems a trifle optimistic, given India’s tally of two medals at the Rio Olympics; country’s contingent to face Corona scrutiny in Japan.
BUSINESS
Roland Garros 2021: Final between Djokovic and Tsitsipas becomes most viewed Grand Slam match since 2018
Overall consumption of Roland Garros 2021 grew to 0.47 billion minutes which is the highest across Grand Slams on the Star Sports network since 2018.
BUSINESS
UEFA Euro 2020 sees 25 million football fans tune into TV for first 20 matches
UEFA Euro 2020's cumulative reach per match increased by 46 percent over 2016 from 2.94 million per match in 2016 to 4.30 million per match in 2021.
BUSINESS
India will see 2,000 permanent screen closures by end of second COVID-19 wave, say experts
Contribution of small single screens is not sizable to make a larger dent in the earnings; shut downs will certainly impact box office collections, particular of regional cinema.
BUSINESS
Here's how online platforms are trying to outplay pirates as digital piracy rises
It is estimated that OTT platforms are losing 30 percent annual revenue due to to online content leakage. OTTs strike back with weapons like CDNs, tokenisation and stream revocation
BUSINESS
Disney+ Hotstar announces 250 job openings to drive next phase of growth in Indian market
The company has said the new talent will get to hone their skills in video, machine learning, personalization, payments, subscription, identity, security and fraud.
BUSINESS
Salman Khan's Radhe scores low overseas; experts say COVID-19 and hybrid release big drawbacks
Content was also an issue. Hollywood movies and films from South India like Jathi Ratnalu and Master did good business in the overseas market. In addition, Radhe received negative reviews.
SPORTS-TRENDS
JSW Group on board as team India sponsor for upcoming Tokyo Olympics
JSW will offer sponsorship support to the tune of Rs 1 crore to the Indian Olympic Association (IOA) for the Tokyo Olympics.
BUSINESS
COVID-19 effect | ALT Balaji clocks 42% growth in OTT subscription in FY21; TV, movie business takes a hit
According to Shobha Kapoor, Managing Director, Balaji Telefilms Limited, this is the highest subscription growth since the launch of the platform four years back.
BUSINESS
Sony Pictures secures dynamic John Doe injunction order to protect its cricketing properties
The company said the dynamic John Doe will shield SPN from unlawful and unauthorized dissemination of IPs on the internet and other social media platforms.
BUSINESS
Ad volumes continue to rise on TV, May registers 64% growth vs 2020: BARC
Out of the total 2,142 advertisers in May on TV, 1,347 (63%) were new advertisers.
TRENDS
Multiplexes expect faster recovery as Bollywood announces its first release
In 2021, there are 15 big Bollywood movies waiting to be released in theatres along with 35-40 medium-size films that are in the pipeline, as states ease lockdown restrictions and allow reopening of theatres
BUSINESS
Netflix, Dharma Productions bet on this company to keep COVID-19 away from film sets
With bio-bubbles and sanitation gear, Life First lays down protocols that keep film crews safe while shooting on location
BUSINESS
TV ad spends to grow 5% thanks to T20 World Cup but its clash with IPL14 puts advertisers in fix
While IPL 14 will not eat into the ad spends of the T20 World Cup, many advertisers who would want to advertise on both the properties will now have to make a choice between the two as budgets are limited.
TRENDS
OTTs are ramping up content, ZEE5 partners with The Viral Fever to drive subscribers
Over the top (OTT) platforms are investing in new content, hoping to carry forward their success last year when the greater variety of their content prompted 1 crore Indians to shift from traditional TV broadcasts to video streaming on the internet
BUSINESS
States help struggling cinemas cut costs, but exhibitors desperate for liquidity
Cinema hall owners, particularly in small towns, say they urgently need liquidity without which they would not be able to resume operations and about 2,000 of India’s 6,000 single screens may go out of business.
