TRENDS
Live commerce to post strong growth as more players bet on shoppable videos
A report by RedSeer Consulting predicts that the gross merchandise value of live commerce through short videos would touch $5 billion in India by 2025 and that social commerce is estimated to grab 5 percent of the Indian e-commerce market. Bain and Company projects social commerce in India to reach $70 billion by 2030.
BUSINESS
IPL shrugs off pandemic woes, brand value rises 7% after 22% drop in 2020
Brand value rose despite a four-month delay and relocation to Dubai, a fact that can be credited to stakeholder confidence in the IPL governing council’s ability to conduct and complete the tournament, Brand Finance says.
TRENDS
Free Fire ban a setback for e-sports, livelihood prospects, say Indian gamers
The ban has hit professional Free Fire players, who are suddenly without any income, and Indian gamers who were getting opportunities in the international circuit.
TRENDS
India ad spends to see 22% growth in 2022, digital to overtake TV: Group M report
Ad spends in India are estimated to reach Rs 107,987 crore in 2022, up from Rs 88,334 crore, according to the GroupM futures report titled ‘This Year, Next Year’ 2022.
BUSINESS
As TV ad revenue revives, broadcasters Zee, Sun face challenges
Multiple show launches across general entertainment channels, lower operating costs and new programming trends are expected to boost growth.
BUSINESS
TATA IPL Auction 2022: Will there be strong uptick in title sponsorship value in next round of bidding?
The first IPL title sponsor DLF from 2008-2012 bagged the rights for Rs 200 crore with an annual payment of Rs 40 crore.
BUSINESS
ZEE5 to increase originals by 2X, investment in content to be up by 50% in 2022
Launched in 2018, ZEE5 has completed four years. In its fifth year, it will strengthen its focus on regional markets as well as content.
TRENDS
Viacom18's NFT Platform Fully Faltoo to offer over 3,000 digital collectibles in first drop
The NFT platform Fully Faltoo will be launching digital collectibles under two categories -- the loot and the rare collections.
BUSINESS
IPL: All you need to know about the controversy around CVC Capital’s ownership of Gujarat Titans
Objections had been raised to the new franchise’s participation in the IPL over owner CVC Capital’s association with sports betting companies.
BUSINESS
With new identity and fresh bundle of plans, Tata Play looks to expand user base
Combo packs will help us attract a lot more prospects, says Tata Play Chief Communications Officer Anurag Kumar.
BUSINESS
PVR to invest Rs 30 crore in upcoming 8-screen property, starts capex for new screens
PVR has opened 18 screens so far and has 20-odd screens, which are in completion stage. The multiplex operator has fresh handovers of about 40-screens as well.
BUSINESS
Will Sony Sports’ new offering Prime Volleyball League find takers in India?
India is home to over a dozen leagues in different sports but it is cricket that still sees highest traction. So, what is the potential that Prime Volleyball League sees in India?
COMPANIES
PUBG maker Krafton invests in JetSynthesys-owned Nautilus Mobile
Making its first investment in a game development studio in India, Krafton has infused $5.4 million in Nautilus Mobile that was acquired by digital entertainment and technology company JetSynthesys in October 2020.
BUSINESS
Zee sees ad revenue reach 95% of pre-Covid levels but uncertainty looms due to pandemic
In the nine months of FY22, advertising revenue grew to Rs 3276.7 crore from Rs 2625.8 crore during the same period in FY21
BUSINESS
Budget 2022: NFT players weigh in impact of 30% tax on virtual digital assets
While industry players welcome clarity on taxability, some say that 30 percent tax on income from sale of NFTs is steep.
BUSINESS
Budget 2022: AVGC taskforce to boost employment, give regularity clarity, say gaming industry experts
Gaming industry representatives said the task force formation will help bolster their domestic capacity, helping them meet the burgeoning market demands on national and international level.
BUSINESS
Cinemas reopening in Delhi will set the ball rolling for new releases, say exhibitors
While January was a wipe-off due to closure of theatres in Delhi and some parts of Haryana which led to producers delaying film releases, exhibitors say that reopening of cinemas in Delhi will lead to faster recovery in cinema business.
TRENDS
Upping 2022 comedy slate, Netflix adds Kapil Sharma stand-up, but will it drive subscriptions?
Netflix has started its 2022 comedy lineup with a standup special by Kapil Sharma, host of a popular TV show. While the platform is betting big on the new standup special, experts wonder whether the content will help the streaming player attract more subscribers in India, a market where lack of success has been frustrating for Netflix.
TRENDS
Ranveer Singh, Jacqueline Fernandez breach ASCI influencer advertising guidelines
The ad watchdog in its recent report said that out of the 5,000 posts it screened over a span of six months between July and December last year, it found 719 posts which were considered to be prima facie violations of the guidelines.
BUSINESS
INOX CEO says January footfalls pushed back by a month or two; restrictions a cause for concern
Currently, 572 out of the 667 screens that INOX operates are functioning at 50 percent or less capacity and 48 screens are shut due to Covid restrictions. Only 47 screens are operating at 100 percent capacity
BUSINESS
Bollywood tiptoes around Republic Day period again as COVID spikes
The Republic Day period for years has been lucrative for Bollywood and exhibitors. However, this year and last have been a missed opportunity due to coronavirus.
TRENDS
Q4 of 2021 records highest ad volumes for a quarter since 2019, up by 27%
In the fourth quarter last year, TV registered 489 million seconds of ad volumes, according to Broadcast Audience Research Council India Think report.
BUSINESS
Budget 2022: Covid-hit theatre owners seek tax relief, capital support
A major expectation is a line of credit so that investments can be made in growth and a package to help sustain the exhibition business
TRENDS
NFT collector Crypto Sauga launches 10,000 digital assets on WazirX NFT marketplace
CSS is a project by NFT collector Kunal Kamble who goes by the name of Crypto Sauga.
