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Upping 2022 comedy slate, Netflix adds Kapil Sharma stand-up, but will it drive subscriptions?

Netflix has started its 2022 comedy lineup with a standup special by Kapil Sharma, host of a popular TV show. While the platform is betting big on the new standup special, experts wonder whether the content will help the streaming player attract more subscribers in India, a market where lack of success has been frustrating for Netflix.

January 28, 2022 / 05:28 PM IST
Kapil Sharma

Kapil Sharma

Streaming platform Netflix is focusing on comedy and its first offering under the category this year is headlined by Kapil Sharma, a stand-up comedy talent and host of one of the most popular TV programmes, The Kapil Sharma Show.

“Comedy is a big area of focus for us and always has been. Last year we launched Comedy Premier League featuring 17 comics from India and also have stand-up specials from artistes like Vir Das, Amit Tandon, Kenny Sebastian. This year Kapil Sharma is headlining our comedy slate. We wanted to bring him back to the stand-up genre from where he started his journey,” Tanya Bami, series head, Netflix India, told Moneycontrol.

Some of the Indian comedy specials Netflix has include Yours Sincerely, Kanan Gill, Kenny Sebastian: The Most Interesting Person in the Room and Vir Das: Losing It, among others. Some international comedy specials include Hasan Minhaj: Homecoming King, a comedy film by the American comedian of Indian descent, Trevor Noah: Son of Patricia and Trevor Noah: Afraid of the Dark, the last two movies featuring the South African comedy star.

Cashing in on comedy