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Ra.One + YouTube: SRK says symbiotic deal is a number game

Shah Rukh Khan is on marketing overdrive. He launched a YouTube channel for the film that will release on October 26. In an exclusive interview to CNBC-TV18's Anuradha Sengupta, Shah Rukh and Rajan Anandan, managing director and vice president of Google India reveal what the unique association will entail.

first published: Oct 1, 2011 01:54 pm

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