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Apr 08, 2009, 10.42 AM IST | Source: CNBC-TV18

Political parties use VoIP to woo voters

As the elections near, political parties seem to be experimenting with innovative methods to reach out to their voters. A Bangalore-based company is using voice over Internet protocol (VoIP) to send personalised calls and messages.

As the elections near, political parties seem to be experimenting with innovative methods to reach out to their voters. A Bangalore-based company is using voice over Internet protocol (VoIP) to send personalised calls and messages.

CNBC-TV18’s Sunanda Jayaseelan delves deeper.

This is one call that every political bigwig is hoping will go through. As the election fever hots up, every political party is hoping to connect with voters. This is where Bangalore-based TringMe comes into play. TringMe's VoIP platform is being used by candidates to reach out—by sending personalised messages and recorded calls to a voter database.

Yusuf Motiwala, Founder and Chief Executive Officer, TringMe said, “This is a voice-based platform that allows people to create voice based applications. Its been used now for campaigning purposes. It's a simple and effective way to get your message across.”

Internet-savvy politicians can even use chat engines like Yahoo talk, Skype and Google talk. The biggest draw is a system through which voters can record complaints or suggestions, which is then routed to the local MLA. And, politicians can even use the local lingo.

Motiwala added, “The platform is localisable to various Indian languages including Kannada, Telugu, Malayalam and Hindi, and, is being used so far largely in South India.”

Given the innovativeness of this model, the question is why has this not been tried before. Well, sheer volumes could be the biggest hurdle. TringMe says it has the capacity to handle up to 10,000 calls per minute with the ability to scale it up further.

Also Read: Captain Gopinath woes young voters by net savvy campaign

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