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Suzuki Motorcycles launches new scooter, bike models

The company has also roped in Bollywood actress Parineeti Chopra to endorse its new scooter model, while superstar Salman Khan, who has been endorsing the Japanese company's bikes for the past two years, unveiled the new motorcycle.

January 28, 2014 / 14:02 IST

Japanese two-wheeler maker Suzuki Motorcycles today unveiled two new products - a scooter and a motorcycle -  to corner a larger pie in the world's second largest two-wheeler market.

The company has also roped in Bollywood actress Parineeti Chopra to endorse its new scooter model, while superstar Salman Khan, who has been endorsing the Japanese company's bikes for the past two years, unveiled the new motorcycle.

Also Read: Bajaj Auto gears up for export push with Kawasaki alliance

The company did not reveal the prices of the new models. The 110-cc scooter Let's comes in the personal segment while the 155-cc Gixxer is a premium luxury segment bike, Suzuki Motorcycle India (SMIL) executive vice-president Atul Gupta said here. SMIL is the wholly-owned subsidiary of Suzuki Motor Corporation of Japan.

Forecasting a flat growth for the two-wheeler industry in the current fiscal, Gupta said the entry of the new players is intensifying competition. Gupta also said SMIL will further consolidate its presence through a strong product portfolio and by strengthening distribution network.

first published: Jan 27, 2014 04:50 pm

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