Moneycontrol PRO
HomeNewsBusinessCompaniesNo mass market Royal Enfield, no electric bikes: Eicher Motors

No mass market Royal Enfield, no electric bikes: Eicher Motors

Eicher Motors has maintained its volume target of 6.75 lakh units for 2016-17, and plans to sell 9 lakh units by 2018-19, the company said at an investor summit hosted by Morgan Stanley

June 01, 2016 / 11:36 IST
 
 
live
  • bselive
  • nselive
Volume
Todays L/H
More

Moneycontrol BureauEicher Motors has no intention of moving down the value chain to lower engine capacities for its Royal Enfield brand of motorcycles and having to compete with the more mass market players, the company said at an investor summit hosted by Morgan Stanley.The company said it plans to grow its volumes even while maintaining its niche position, and is focussed on customers looking to buy motorbikes with more than 150 cc engine capacity.Also, the company has no plans to work on electric bikes as it feels they may not work in India.Eicher Motors has maintained its volume target of 6.75 lakh units for 2016-17, and plans to sell 9 lakh units by 2018-19. Excerpts from the Morgan Stanley report:* Waiting period continues to be about 3-4 months for the Classic 350 and the Himalayan, though it is down to about a month for other products. * Overall order backlog remains close to 3 months. Eicher reiterated that new orders continue to exceed deliveries by a margin.* Same-store sales continue to grow 15 percent YoY for the company. * The company has 500 dealers and intends to add another 100 dealerships in 2016.

first published: Jun 1, 2016 11:25 am

Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!

Advisory Alert: It has come to our attention that certain individuals are representing themselves as affiliates of Moneycontrol and soliciting funds on the false promise of assured returns on their investments. We wish to reiterate that Moneycontrol does not solicit funds from investors and neither does it promise any assured returns. In case you are approached by anyone making such claims, please write to us at grievanceofficer@nw18.com or call on 02268882347