Tanzania crowned world’s leading safari destination in 2025 – here’s why you can’t miss it

Experience the adventure: Tanzania crowned world’s top safari destination 2025, from the Serengeti plains to Zanzibar’s turquoise beaches.

Ever dreamt of standing on the golden plains of the Serengeti as a herd of wildebeest thunders past, or watching the sun dip over Zanzibar’s turquoise waters? Tanzania is turning that dream into reality, yet again. At the World Travel Awards (WTA) Grand Final Gala 2025 in Bahrain, the East African nation was crowned the World’s Leading Safari Destination for the second consecutive year, reaffirming its position as the ultimate choice for safari lovers and luxury travellers alike.

Despite political uncertainties earlier this year, Tanzania’s tourism sector has emerged stronger than ever, showcasing a harmonious blend of adventure, conservation, and luxury. From pristine wilderness to high-end resorts, the country is proving that safari travel isn’t just about wildlife—it’s a full-spectrum experience.

Winning the WTA title is more than a trophy—it’s a testament to decades of conservation work, professional safari expertise, and community-driven tourism initiatives. Tanzania’s diverse landscapes—from the iconic northern savannahs to the untouched southern wilderness—offer wildlife encounters found nowhere else on Earth. The recognition highlights the country’s ability to balance environmental preservation with tourism development, ensuring authentic, responsible experiences for every traveller.

Tanzania didn’t just win for safari; it dominated multiple categories at the gala:

• World’s Leading Safari Destination 2025 – reaffirming its status as the top global safari choice.
• World’s Leading National Park 2025 – awarded to Serengeti National Park, home to the legendary Great Migration.
• Leading Corporate MICE Destination (Africa) – Zanzibar’s growing appeal for business tourism.

Private-sector winners also stood out: Serengeti Balloon Safaris was named World’s Leading Balloon Ride Operator, while Jumaira Thanda Resort on Mafia Island won Best Private Island Resort. Together, these awards highlight Tanzania’s diverse tourism offerings, from epic wildlife adventures to luxurious beach escapes and corporate retreats.

(Image: Canva)

1. Investment in Conservation and Infrastructure: Tanzania’s global recognition stems from decades of investment in national parks, wildlife management, and sustainable tourism practices. High standards in conservation, combined with improved accessibility, transport, and accommodation, ensure that even remote wilderness areas are now reachable for a wider range of travellers.
2. Diversification Beyond Safari: Luxury travel, island resorts, corporate retreats, and experiential adventures are thriving alongside traditional safaris. Zanzibar and Mafia Island are attracting high-value tourism, while hot-air balloon safaris over the Serengeti offer breathtaking perspectives that blend thrill with serenity.
3. Global Visibility and Strategic Advantage: Winning at the WTA—often called the “Oscars of Tourism”—boosts Tanzania’s global tourism brand, attracting international visitors, investors, and media attention. Hosting the 2026 WTA Grand Final Gala promises even greater exposure, positioning Tanzania for expanded tourism growth and infrastructure development.

For adventure seekers, honeymooners, or luxury tourists, Tanzania’s 2025 WTA success guarantees:

• World-class wildlife safaris: Big Five sightings, the Great Migration, and expertly guided game drives.
• Luxury beach and island experiences: Zanzibar and Mafia Island offer sun, sand, and privacy for discerning travellers.
• Immersive, experiential travel: Balloon safaris, eco-lodges, and curated cultural experiences make every visit unique.
• Confidence in travel planning: Recognised globally, Tanzania is now a secure, high-quality destination for 2026 trips and beyond.

Tanzania’s sweeping wins at the World Travel Awards 2025 signal more than recognition—they highlight a resurgence and rebranding of the country as a world-class, multi-faceted travel destination. With its perfect balance of adventure, luxury, conservation, and culture, there has never been a better time to explore Tanzania’s plains, coasts, and islands.

Whether it’s the roar of lions in the Serengeti, ballooning over golden savannahs at dawn, or serene sunsets on Zanzibar, Tanzania proves why it remains the world’s ultimate safari destination.