Samsung launches 10 new large capacity Bespoke washing machines with AI features, price starts at Rs 52,990

Samsung Bespoke

Samsung has introduced a range of 12Kg washing machines under its Bespoke lineup in India. The new washing machines, according to the company, focus on enhancing convenience for Indian consumers. The company has introduced 10 models with 12 kg load capacity. All of them come loaded with AI capabilities to simplify laundry tasks for users and also optimise washing performance.

Price
The new Samsung washing machines are priced starting at Rs 52,990. The range spans up to Rs 80,990, depending on the model and features. The various models come in different colours, including Inox, Navy, and Black, catering to diverse consumer preferences.

Availability
The Bespoke AI washing machines are available starting today across multiple platforms. Consumers can purchase them on Samsung's official online store, Samsung.com, the Samsung Shop App, retail outlets, and other e-commerce platforms. For those seeking flexible payment options, Samsung Finance+ offers easy EMIs through a digital, paperless process.

Features
Samsung's new AI washing machines are equipped with advanced features designed to enhance washing efficiency and user convenience. Key features include AI Wash, which uses sensors to detect fabric weight and soil level, optimising water and detergent usage.

The AI Energy Mode, accessible via the SmartThings app, helps users manage energy consumption and reduce electricity bills by up to 70%.

The machines also incorporate AI Control, which learns user preferences and suggests customised wash cycles. The SmartThings app further allows for remote laundry management, with features like SmartThings Going Out mode that can reschedule wash cycles based on user location. Additionally, the SuperSpeed option reduces washing time to 39 minutes without compromising performance, and the Hygiene Steam function removes 99.9% of bacteria for a deeper clean.

The washing machines are designed with durability and style in mind, featuring a Tempered Glass Door and a Less Microfiber cycle that reduces microplastic release. The Digital Inverter Technology ensures energy efficiency, reduced noise, and long-lasting performance, backed by a 20-year warranty on the motor.