India is editing software major Adobe’s fastest growing market in the Asia Pacific region and the second largest hub outside the US, said India vice president and managing director Prativa Mohapatra, with over 8,500 employees out of 30,000 global workforce based in the country.
The India number is expected to expand as the company plans to set up its third office in Noida by 2026. Apart from four large campuses in Noida and Bengaluru, the San Jose, California-headquartered company has a smaller office each in Mumbai, and Gurugram, another Delhi satellite city.
Business growth for Adobe in India has been driven by providing digital services for sectors including banking and financial services, airlines, consumer products and automobiles.
Mohapatra explained that use cases such as customers experiencing the end-to-end process of test driving a car virtually or digitally is enabled by Adobe’s AI solutions.
Speaking to the media at Adobe Summit India 2025 in Mumbai, she said, “It's a very expanding kind of business that we have here and a lot of fantastic customer stories come out of here. So India is really in the midst of super growth for the company.”
Over one-third of Adobe’s innovations happen from India, including development and shipping of flagship products.
Adobe’s offerings fall within three categories: Document Cloud (Acrobat), Creative Cloud (Photoshop, Illustrator, etc.) and Experience Cloud (developing marketing campaigns with contextual usage of AI in the back end).
The technology giant also has its own AI agents, Acrobat AI assistant and Firefly AI. Firefly is a family of GenAI or generative artificial intelligence models for creative uses.
Interoperability of AI models
Beyond having its own AI models, Adobe has also collaborated with rivals OpenAI (Chat GPT) and Microsoft (Copilot) to bring more AI tools to its customers.
In this regard, Mohapatra highlighted that “interoperability of AI models are going to be super important”.
“Because, like I said, we are not going to build every model… Today, it's all about interoperable models. We had announced our Copilot partnership with Microsoft earlier. So, you go into Microsoft's Teams or Microsoft products, you're using Copilot. And suddenly, if you want something creative, you can switch to the Firefly model. Now, actually, one model and the other model are shaking hands,” she explained.
Notably, the India offices played a major role in developing Firefly, Adobe’s generative AI model for images, vectors and video content, Mohapatra had earlier said.
The local contribution to the company's portfolio has not gone unnoticed. Last month, Adobe CEO Shantanu Narayen on his India visit said that the country’s next economic boom would not be in software but in creativity., highlighting that over 1 billion people have used Adobe software and people are using this to empower creators.
“We will support Prime Minster (Narendra) Modi in making India the world creativity capital,” he added.
Also read: Real value for customers is in interface, not in data or AI models: Adobe CEO Shantanu Narayen
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