Valve Software, one of the largest players in digital distribution of games, is looking to get into the computer hardware business. The company stated that it is “jumping in” the computer hardware business in a job listing for the post of an industrial designer. The listing states that Valve is “frustrated by the lack of innovation in the computer hardware space” and sees “a real void in the marketplace.” Valve also seems to think that opportunities to create compelling user experiences are “being overlooked”.“Valve is traditionally a software company. Open platforms like the PC and Mac are important to us, as they enable us and our partners to have a robust and direct relationship with customers. We’re frustrated by the lack of innovation in the computer hardware space though, so we’re jumping in. Even basic input, the keyboard and mouse, haven’t really changed in any meaningful way over the years. There’s a real void in the marketplace, and opportunities to create compelling user experiences are being overlooked,” the post reads.
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