It is no secret that businesses gain highest value out of their data only by extracting deep insights that can influence business strategies, and then forecast and optimise future performance based on these insights. To sum it up, make an impact on the business bottom line. SAP's in-memory platform HANA looks very promising in this regard, but the real question is will the cost of implementation and maintenance entice enterprises to adopt this relatively new, and sometimes misunderstood, technology?
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