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  • Most films, series writers dissatisfied with pay; say theatrical business values stars over script June 02, 2023 11:39 AM IST

    Most films, series writers dissatisfied with pay; say theatrical business values stars over script

    While content is king, the writers producing the content struggle to get their due credit, according to a recent survey.

  • Ads by edtech led to update in education guidelines; keeping close watch on influencers: ASCI June 02, 2023 09:07 AM IST

    Ads by edtech led to update in education guidelines; keeping close watch on influencers: ASCI

    Last year, the education category was the single-largest violative sector and accounted for nearly one-third of complaints about misleading advertisements at ASCI. This year the category became the second most violative category.

  • Virat Kohli is the most followed Indian on Instagram, but will it up his endorsement game? June 01, 2023 03:00 PM IST

    Virat Kohli is the most followed Indian on Instagram, but will it up his endorsement game?

    The numbers argue in his favour, but that may be a double-edge sword as it also leads to cluttering up the messaging.

  • ASCI updates guidelines for education sector; focuses on students’ mental, physical well being May 30, 2023 12:01 PM IST

    ASCI updates guidelines for education sector; focuses on students’ mental, physical well being

    Education has been among the top violative sectors for the past few years when it comes to advertising, the ad regulator said. In its annual complaints report 2022–23, classical education ranked second among the top violative categories with 13.8 percent of total ads that did not adhere to ASCI’s guidelines.

  • Go First insolvency, higher airfares drive demand for bus tickets on popular routes May 18, 2023 05:58 PM IST

    Go First insolvency, higher airfares drive demand for bus tickets on popular routes

    Delhi-Luucknow, Mumbai-Ahmedabad, Hyderabad-Bangalore, Chennai-Mumbai and Bangalore-Goa are among the routes that have seen a massive rise in demand.

  • IPL 2023: JioCinema to grab two-thirds of total IPL ad spends, expands advertiser count May 18, 2023 02:19 PM IST

    IPL 2023: JioCinema to grab two-thirds of total IPL ad spends, expands advertiser count

    Advertisers are reaching the right audiences at the right price through digital, said Anil Jayaraj, CEO, Viacom18 Sports. He said that JioCinema has opened doors for a lot of advertisers including smaller brands and companies.

  • MS Dhoni, Bhuvan Bam violate ad guidelines most, gaming least compliant category May 26, 2023 05:45 PM IST

    MS Dhoni, Bhuvan Bam violate ad guidelines most, gaming least compliant category

    In its annual report, ASCI also noted that the overall compliance is lower at 81 percent due to digital as the ads in this space emerged not just as a leading violator but also as the least compliant.

  • Mother's Day: The rise of the Indian mom influencer, to the second largest in the category in the world May 14, 2023 06:16 PM IST

    Mother's Day: The rise of the Indian mom influencer, to the second largest in the category in the world

    In the last five years, there has been about a 50 percent spike in the number of mom-influencers in India. And the most popular mom-influencers have become a vital component of the marketing mix for brands, say marketers.

  • India back as top Sri Lanka inbound tourism market May 07, 2023 02:11 PM IST

    India back as top Sri Lanka inbound tourism market

    India enjoyed a 19 per cent market share in April followed by 14 per cent from Russia and 8 per cent from the UK.

  • Fewer disclosures, more ambiguity as health and wellness influencers offer proof of qualification May 01, 2023 03:17 PM IST

    Fewer disclosures, more ambiguity as health and wellness influencers offer proof of qualification

    For brands, the disclosure of influencers’ qualifications could have a positive impact by enhancing their own credibility and reputation, which could in turn lead to increased sales and customer loyalty.

  • Government meets influencers to tighten self-regulation to curb misleading ads April 19, 2023 01:13 PM IST

    Government meets influencers to tighten self-regulation to curb misleading ads

    The department of consumer affairs had in January released endorsement guidelines for social media influencers to protect consumers from misleading advertisements

  • Almost 80% of early-stage startups plan to hire in 2023: Survey March 28, 2023 05:34 PM IST

    Almost 80% of early-stage startups plan to hire in 2023: Survey

    Interestingly, while over 57 percent of startups are looking for permanent recruits, about 43 percent plan to hire temporary and gig workers.

  • Upset over HBO divorcing Disney, Indians scramble to find ways to watch Succession’s final season March 23, 2023 04:47 PM IST

    Upset over HBO divorcing Disney, Indians scramble to find ways to watch Succession’s final season

    Many websites have already posted articles on how viewers in India can watch the new episode of Succession through VPN or by downloading a pirated version of the episodes.

  • Brand Sidharth Malhotra set for a big lift after starry marriage with Kiara Advani and movie hits March 22, 2023 03:00 PM IST

    Brand Sidharth Malhotra set for a big lift after starry marriage with Kiara Advani and movie hits

    Sidharth and Kiara have the potential to become the next 'happening couple' in the endorsement world as they are more accessible and affordable for a larger number of brands, say experts.

  • Allu Arjun, Rashmika Mandanna shine as South Indian actors rise in brand value, challenge Bollywood dominance March 21, 2023 06:05 PM IST

    Allu Arjun, Rashmika Mandanna shine as South Indian actors rise in brand value, challenge Bollywood dominance

    Brand value of non-Bollywood celebrities has doubled in the last 5 years, according to Kroll’s Celebrity Brand Valuation Report 2022.

  • Ranveer Singh beats Virat Kohli to become most valuable celebrity, brand value of top stars up 29% March 21, 2023 07:43 PM IST

    Ranveer Singh beats Virat Kohli to become most valuable celebrity, brand value of top stars up 29%

    The overall brand value of the top 25 celebrities in 2022 is estimated at USD 1.6 billion, an increase of 29.1 percent from 2021 which stood at $1.2 billion.

  • Indian junior women's hockey team beats South Africa 8-1 February 18, 2023 09:50 AM IST

    Indian junior women's hockey team beats South Africa 8-1

    The visitors displayed good structure in their attack with successive goals coming their way from the very first minute of the match.

  • Producer Anand Pandit enters south market with Rs 100-crore project, bets on regional February 16, 2023 07:50 PM IST

    Producer Anand Pandit enters south market with Rs 100-crore project, bets on regional

    Pandit has based the move on his belief that regional films are more rooted, and have more original content.

  • Influencers losing trust of followers due to lack of transparency, says ASCI February 16, 2023 05:20 PM IST

    Influencers losing trust of followers due to lack of transparency, says ASCI

    Transparency and honesty stood out as the key reasons why consumers trust influencers on social media, followed by relatable content, and personal stories, as per the survey conducted by ASCI.

  • Actor turned entrepreneur Alia Bhatt on juggling with work and parenting as a new mother February 16, 2023 01:44 PM IST

    Actor turned entrepreneur Alia Bhatt on juggling with work and parenting as a new mother

    An extra over achiever, as her sister jokingly calls her, Alia Bhatt said that she loves challenges but added that it is never easy to juggle both personal and professional life.

  • New mom Alia Bhatt times it right, launches infants wear under Ed-A-Mamma February 16, 2023 11:25 AM IST

    New mom Alia Bhatt times it right, launches infants wear under Ed-A-Mamma

    Actor Alia Bhatt tells Moneycontrol how becoming a new parent inspired her to launch her new category under her kids wear brand Ed-A-Mamma

  • Ad spend to grow 15% in 2023, India fastest growing market worldwide: Group M report February 14, 2023 04:26 PM IST

    Ad spend to grow 15% in 2023, India fastest growing market worldwide: Group M report

    Digital drives advertising expenditure growth as India becomes the top-performing market globally.

  • Here are 4 trends that show Blockchain Gaming will boom in 2023 February 07, 2023 06:58 AM IST

    Here are 4 trends that show Blockchain Gaming will boom in 2023

    Those plumping for blockchain technology are gung-ho about its prospects and expect to see the segment grow significantly as more games reach the beta and alpha stages.

  • Jadeja returns; Bumrah, Pant out for Australian series January 15, 2023 07:23 AM IST

    Jadeja returns; Bumrah, Pant out for Australian series

    The absence of Bumrah and Pant has opened the door for white-ball star Suryakumar Yadav and wicketkeeper Ishan Kishan to potentially make their maiden test appearances.

  • Netflix Documentary | Break Point: A Moneycontrol review January 14, 2023 08:41 AM IST

    Netflix Documentary | Break Point: A Moneycontrol review

    Break Point, an upcoming documentary on tennis, is set to release on January 13 on Netflix. It tells the tale of 15 tennis players, men and women, who are touted to take over the GOATS of tennis.