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  • Ad regulator records highest complaints in education sector; more celebrity ads under scanner Jun 28, 2022 01:38 PM IST

    Ad regulator records highest complaints in education sector; more celebrity ads under scanner

    With more digital ads coming under ASCI scanner, the ad body said that monitoring of ads for misleading content has become more challenging.

  • New TDS rule: Will drop in barter deals affect the business of brands? Jun 28, 2022 10:21 AM IST

    New TDS rule: Will drop in barter deals affect the business of brands?

    Under barter deals, brands pay cash or products worth the money influencers charge. Many brands prefer giving products, as paid deals are more expensive. Now, with the new rule setting in, many influencers may deny barter collaborations as the price of the product will be booked as their income and they’ll have to pay taxes.

  • Here’s what the new TDS rule means for social media influencers Jun 22, 2022 07:51 PM IST

    Here’s what the new TDS rule means for social media influencers

    Budget 2022-23 had brought in the provision of TDS at 10 percent for any person providing any benefit or perquisite exceeding Rs 20,000 in a year to a resident arising from the business or profession of such resident. This new provision is applicable to influencers.

  • Brand Kohli gets a boost with the biggest following on Instagram Jun 09, 2022 06:51 PM IST

    Brand Kohli gets a boost with the biggest following on Instagram

    Social media metrics like the number of followers, engagement rates, and average like comments ratio have become critical in endorsement decisions by brands.

  • Startups to prioritise performance marketing over brand building Jun 06, 2022 09:53 AM IST

    Startups to prioritise performance marketing over brand building

    Companies prepare to optimise ad expenditure by focusing on performance marketing, affiliate marketing and sponsored ads via influencers pages

  • At $24 billion, Tata becomes most valuable Indian brand, Infosys comes a distant second Jun 01, 2022 11:46 AM IST

    At $24 billion, Tata becomes most valuable Indian brand, Infosys comes a distant second

    The sectors that saw high brand value growth this year include banking, IT services and telecom. While value of brands in the banking sector grew 16 percent this year, value of IT services and telecom brands grew 15 percent and 7 percent respectively

  • Now an online dating app for Kannadigas as more regional platforms emerge May 31, 2022 04:44 PM IST

    Now an online dating app for Kannadigas as more regional platforms emerge

    After the launch of first vernacular dating platform in India called Arike for Malayalam-speaking audience, the regional dating space has expanded to three more language specific dating platforms for Telugu, Tamil and Kannada-speaking audience.

  • The Moneycontrol Real Estate Show | Are companies now better prepared to handle a fourth wave of COVID-19? May 25, 2022 07:42 PM IST

    The Moneycontrol Real Estate Show | Are companies now better prepared to handle a fourth wave of COVID-19?

    In this episode of The Moneycontrol Real Estate show, Moneycontrol's Vandana Ramnani talks to Vikaash Khdloya, Deputy Chief Executive Officer and COO, Embassy REIT about commercial leasing trends after three waves of COVID-19. He tells listeners that the company is starting to see rents inching up as people get back to work as the physical occupancy of commercial parks improve.

  • Understand the ESG effect on Investments to make them more Sustainable May 23, 2022 03:52 PM IST

    Understand the ESG effect on Investments to make them more Sustainable

    Join Nisha Poddar, as she decodes the main trends behind the claim that 'ESG drives responsible investment', on the latest podcast of PwC India presents 'ESG - A bridge to action', in association with Moneycontrol.

  • Crypto ads come under ASCI scrutiny a month after regulator's rollout of guidelines May 20, 2022 02:25 PM IST

    Crypto ads come under ASCI scrutiny a month after regulator's rollout of guidelines

    To ensure that consumers who deal in virtual digital assets are fully aware of the risks and are not misled, ads must comply with the ASCI guidelines, the regulator had said while introducing the guidelines.

  • Influencers fret impact on brand deals as SEBI calls to bar celebrity endorsement of cryptos May 19, 2022 04:03 PM IST

    Influencers fret impact on brand deals as SEBI calls to bar celebrity endorsement of cryptos

    Agencies representing influencers are also wary of SEBI's move to bar public figures from endorsing crypto brands. They are worried that crypto advertisers may step back from brand associations with content creators.

  • For Elon Musk-owned Twitter, India a key growth market, say ad agencies Apr 27, 2022 07:47 PM IST

    For Elon Musk-owned Twitter, India a key growth market, say ad agencies

    Digital advertising agency players say the lion's share of digital spends goes to social media platforms including Twitter, Instagram and YouTube. Digital is also expected to overtake TV to become the largest medium in 2022, according to a recent GroupM report.

  • Storyboard18 | India is ‘sneaking’ in a billion-dollar industry in shoe boxes Apr 26, 2022 11:51 AM IST

    Storyboard18 | India is ‘sneaking’ in a billion-dollar industry in shoe boxes

    Untouched by the pandemic, sneaker culture in India is on a rapid growth trajectory. From customizing sneakers to reselling limited pairs at a 10x mark-up, the sneaker business in the country is lacing up.

  • NFT exchange GuardianLink sees strong traction in India for its cricket-based digital assets Apr 25, 2022 08:35 PM IST

    NFT exchange GuardianLink sees strong traction in India for its cricket-based digital assets

    Co-founder and COO of GuardianLink Kameshwaran Elangovan said that the platform received strong response from both the gaming and cricket community for the Meta Cricket League NFTs.

  • MS Dhoni's last-ball thriller boosts viewership on Disney+ Hotstar Apr 22, 2022 09:38 AM IST

    MS Dhoni's last-ball thriller boosts viewership on Disney+ Hotstar

    Tata IPL 2022: The CSK-MI match is one of the most viewed games on the streaming platform so far.

  • Tata IPL 2022: TV viewership drops, but experts count on OTT Apr 21, 2022 02:54 PM IST

    Tata IPL 2022: TV viewership drops, but experts count on OTT

    Marketers who paid more for airing ads during telecasts of IPL 2022 are worried by a drop in viewership, which some experts explain away by saying a part of the TV audience has shifted to the official streaming partner of the tournament. What is driving the trend?

  • Florida Senate passes bill to end Disney self-government Apr 21, 2022 11:57 AM IST

    Florida Senate passes bill to end Disney self-government

    The Florida Senate on Wednesday passed a bill to repeal a law allowing Walt Disney World to operate a private government over its pro..

  • Netflix to bite the advertising bullet, but can it unlock Indian market potential? Apr 20, 2022 05:35 PM IST

    Netflix to bite the advertising bullet, but can it unlock Indian market potential?

    The advertising video-on demand market in India is worth around $1.2 billion a year, of which almost 60 percent goes to aggregators like YouTube and sports-based streaming platforms like Disney + Hotstar. Can Netflix grab a share of the market?

  • Tax on virtual digital assets a concern for NFTs; impact may be short term: Experts Apr 19, 2022 03:42 PM IST

    Tax on virtual digital assets a concern for NFTs; impact may be short term: Experts

    A slowdown in cryptocurrency trading may have an impact on NFT transactions as well, although it could be a temporary phenomenon as investors await more clarity from the government.

  • Power couple Alia Bhatt, Ranbir Kapoor to be next favorite of brands? Apr 15, 2022 05:09 PM IST

    Power couple Alia Bhatt, Ranbir Kapoor to be next favorite of brands?

    Sectors like consumer goods, personal care, e-commerce and real estate have roped in celebrity couples for endorsements in the past and brand experts expect the new power couple Alia Bhatt-Ranbir Kapoor to add couple of endorsements in the e-commerce and personal care segments in the near future.

  • KGF 2 makers to offer more NFTs, launch digital assets for new film ventures Apr 14, 2022 12:30 PM IST

    KGF 2 makers to offer more NFTs, launch digital assets for new film ventures

    Digital tokens open up another revenue channel for movie producers to tap by enabling fans to interact with characters from their favourite films. Producers of KGF2 are among the first off the block.

  • Happy Tamil New Year 2022: Wishes, Images, Status, Quotes, Messages and WhatsApp Greetings to Share in English and Tamil on Puthandu Apr 14, 2022 09:21 AM IST

    Happy Tamil New Year 2022: Wishes, Images, Status, Quotes, Messages and WhatsApp Greetings to Share in English and Tamil on Puthandu

    HAPPY TAMIL NEW YEAR 2022: PUTHANDU WISHES QUOTES, STATUS, MESSAGES, PHOTOS: Puthandu or Puthuvarudam is celebrated as New Year by members of the Tamil community in India and elsewhere in the world. The festival is celebrated by Tamil Hindus in Tamil Nadu and Puducherry and is also celebrated in Sri Lanka with great joy and fervour. Every year, Puthandu is celebrated on April 14, which makes it the first day of the month of Chithirai, according to the Tamil solar calendar.

  • KGF 2’s strong advance bookings may help film surpass RRR’s box office revenue Apr 13, 2022 04:07 PM IST

    KGF 2’s strong advance bookings may help film surpass RRR’s box office revenue

    The sequel to the KGF franchise is expected to open with Rs 100 crore at the Indian box office, which is close to Baahubali 2 and RRR, films that have reported the biggest openings so far.

  • Punjab Kings captain Mayank Agarwal on why he turned investor, shares his mantra Apr 06, 2022 11:48 AM IST

    Punjab Kings captain Mayank Agarwal on why he turned investor, shares his mantra

    Startups have been gaining the attention of celebrity cricketers. Virat Kohli, MS Dhoni, Shikhar Dhawan and Ajinkya Rahane have invested in promising startups in recent years.

  • FIFA World Cup 2022: Not just Byju’s, another Indian firm is betting big on India’s love for the beautiful game Apr 05, 2022 07:13 PM IST

    FIFA World Cup 2022: Not just Byju’s, another Indian firm is betting big on India’s love for the beautiful game

    Fanatic Sports, an experiential sports ticketing and travel platform is expecting Rs 100 crore in sales revenue from ticket and travel packages for FIFA World Cup 2022 which will begin from November 21 with the finals being played on December 18.

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