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RCB’s second WPL win is likely to accelerate endorsement momentum for its players, experts said, reflecting how women cricketers are steadily carving out space in India’s advertising and marketing ecosystem.
Doctors, however, caution that dimple creation is not risk-free. Possible complications include swelling, bruising, temporary numbness and, in some cases, oral infections, as the incision is made from inside the cheek.
Big films like Chhaava, Coolie, Kantara: Chapter 1, and more recently Dhurandhar are leading the engagement game on social media.
The executives of the companies say by pairing weight-loss drugs such as semaglutide (Wegovy) and tirzepatide (Mounjaro) with diet plans, lab monitoring, and strength training, patients will achieve safer, sustained results.
While India's influencer marketing industry is valued at around Rs 4,000 crore, long-tail deployment data reveals massive untracked spending in this space.
The anti-asthma and COPD segment grew 10 percent year-on-year in November, outpacing historical winter trends and marking its strongest performance for the month since 2022, Pharmatrac data shows
India’s evolving food landscape reflects the blend of regional diversity and national integration, driven by technology and changing consumer preferences, reshaping the nation’s culinary identity for the future
Connected TVis expected to grow in double digits as advertisers follow audiences to streaming platforms.
PVR INOX wants its audience to come for movies and stay for makeover.
One emerging trend this year is Indian couples are taking shorter trips just after their wedding followed by longer vacation. Private villas, heritage courtyards, and boutique luxury stays are growing faster than standard hotels
The food delivery firm is the fastest growing brand, climbing 10 places to rank 21 and nearly doubling its brand value to $6 billion with over a 69% year-on-year brand value growth.
Raina’s stage return underscores the commercial resilience of India’s live comedy market, said industry observers.
While subscriptions account for up to 20–30% of top creators’ income abroad, Indian creators are still catching up.
In 2021, the 'lying flat' movement emerged as a backlash against the country’s grueling '996' work culture—9 am to 9 pm, six days a week. Instead of climbing the corporate ladder, many opted for minimal effort and maximum rest.
Marketers note that rising digital and influencer spends signal a key shift—political parties now rely on creators, local influencers and social video narratives as primary campaign engines, not supporting elements.
Influencers are flouting rules by not adding disclosures for paid collaborations and its the top digital stars who are setting a poor example.
While Zohran Mamdani on November 4 became New York City’s first Muslim mayor-elect, and its youngest since 1917, many citizens question the absence of mayors in Bengaluru and Mumbai.
Travel bookings are not only higher but also faster, with average lead time now under 3 days from a week earlier. Delhiites are trading masks for mountains as well as for coastal retreats.
India’s micro-drama market is now at the same inflection point that China hit 5-6 years ago, and is set to grow to $1.1 billion in the next five years, according to a Bitkraft and Redseer report.
The women’s World Cup victory has given India a new generation of heroes and brands their new stars with marketers calling the win a tipping point for an endorsement boom.
This year's festive season is gearing to be one of the most vibrant periods, said a BookMyShow official addign that during Dussehra and Diwali they saw healthy attendance for music, comedy and large-format shows.
The study also spotlighted a new lifestyle practice emerging among young social drinkers, termed ‘Zebra Stripping’, where people alternate between alcoholic and non-alcoholic beverages at social events.
A Bihar police officer was suspended after a viral CCTV video showed him harassing a brother-sister duo at a restaurant in Katihar district.
Viral video shows Delhi–Saharanpur Expressway vandalised before inauguration. Broken lights and poles spark outrage, as creator says, “People are doing it on purpose.”
Government is expecting the festive and wedding season turnover to exceed Rs 7 lakh crore in 2025, marking one of India’s largest spending sprees in years on the back of recent cuts in the goods and services (GST) tax.
