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  • From being actors to entrepreneurs, social media influencers are going beyond brand deals  Dec 07, 2022 09:01 AM IST

    From being actors to entrepreneurs, social media influencers are going beyond brand deals 

    India has around 80 million online creators, but only 150,000 of them are able to monetise their services effectively, said a Kalaari Capital report on influencers. Out of these 150,000 professional content creators, the majority earn anywhere around Rs 16,000-Rs 2 lakh per month. 

  • 4 Indians on BBC's '100 Women' list of influential figures of 2022 Dec 06, 2022 09:18 PM IST

    4 Indians on BBC's '100 Women' list of influential figures of 2022

    For the first time this year, the BBC asked some of the previous 100 Women to nominate women they feel deserve a place on the 2022 list.

  • In Pics: A look at some food items you should not refrigerate Dec 02, 2022 07:00 PM IST

    In Pics: A look at some food items you should not refrigerate

    Know about foods, including vegetables and fruits, and substances that should never be stored in a fridge.

  • SEBI is making rules for finfluencers, but will it click with content creators? Nov 19, 2022 12:23 PM IST

    SEBI is making rules for finfluencers, but will it click with content creators?

    While experts have welcomed the move, they say the market regulator should not go overboard with it.

  • T20 World Cup: India in semis has advertisers cheering, ad revenue to exceed expectations Nov 08, 2022 03:10 PM IST

    T20 World Cup: India in semis has advertisers cheering, ad revenue to exceed expectations

    The anticipation for higher audience traction for the tournament among advertisers has increased and viewership could go higher if India and Pakistan play the final

  • Suryakumar Yadav on track to endorse 20 brands this year, fees rise 3X Nov 08, 2022 10:14 AM IST

    Suryakumar Yadav on track to endorse 20 brands this year, fees rise 3X

    The cricketer will be adding 7-8 more brands to his endorsement portfolio across categories such as beverages, mobile accessories, media, sports apparel, among others, said his talent management company.

  • Picture abhi baki hai: Brand Shah Rukh Khan to emerge strong after value drop Nov 02, 2022 04:11 PM IST

    Picture abhi baki hai: Brand Shah Rukh Khan to emerge strong after value drop

    With three of his movies set for release next year and endorsement deals coming his way, Khan looks set to enhance his brand value.

  • Elon Musk to turn Twitter into a new playground for brands but concerns remain, say marketers Oct 31, 2022 06:20 PM IST

    Elon Musk to turn Twitter into a new playground for brands but concerns remain, say marketers

    While advertisers in India are expecting new opportunities on Twitter, the uncertainty around changes on the platform is a concern for some marketers.

  • No fireworks this Diwali at the box office despite strong release pipeline Oct 26, 2022 03:40 PM IST

    No fireworks this Diwali at the box office despite strong release pipeline

    Film trade analysts estimate that box office numbers for Hindi films will be 25-30 percent lower this Diwali due to no franchise film releases

  • Big, fat Indian weddings back in vogue, of course with a Covid twist Oct 25, 2022 03:32 PM IST

    Big, fat Indian weddings back in vogue, of course with a Covid twist

    While the Covid impact on the Indian wedding industry has subsided, some of its effects remain. From shorter guest lists to opting for more convenient wedding dates, the priorities of those getting married have changed

  • Curbs on online betting ads: What led the government to issue another advisory? Oct 12, 2022 04:49 PM IST

    Curbs on online betting ads: What led the government to issue another advisory?

    Betting platforms spend thousands of crores every year on advertising targeting Indians. The government has warned against the financial and socio-economic risk posed by these platforms, especially their impact on youth and children.

  • Breakfast around the world: Here’s what is served in the morning in different countries Oct 03, 2022 02:43 PM IST

    Breakfast around the world: Here’s what is served in the morning in different countries

    Breakfast can be tricky – some won’t leave the house without their morning nourishment and others never eat when they get up due to lack of appetite or time. No matter which group you fall in, the morning meal is enjoyed in one way or another in countries all around the world.

  • YouTube Shorts is sharing ad revenue. Will that mean more money for creators? Sep 30, 2022 01:01 PM IST

    YouTube Shorts is sharing ad revenue. Will that mean more money for creators?

    For content creators, a share of ad sales is not just an opportunity to grow, but also a way of earning a stable income without having to depend on branded content.

  • India to account for 40% of T20 World Cup audience as sports travel reaches pre-Covid level Sep 15, 2022 03:29 PM IST

    India to account for 40% of T20 World Cup audience as sports travel reaches pre-Covid level

    DreamSetGo, the official travel agent for the T20 World Cup, expects 3,000 Indians to travel with them to Australia.

  • Combined value of top 75 Indian brands rebound 35% to $393 billion, TCS leads the pack Sep 14, 2022 08:25 PM IST

    Combined value of top 75 Indian brands rebound 35% to $393 billion, TCS leads the pack

    The total value of top 75 Indian brands had dropped by six percent in 2020 versus 2019 due to slowdown in the brand value of companies in the banking and automotive categories.

  • After Brahmastra, Prime Focus expects uptick in India visual effects business, bets on new film Ramayana Sep 14, 2022 04:38 PM IST

    After Brahmastra, Prime Focus expects uptick in India visual effects business, bets on new film Ramayana

    Filmmakers are spending more money on visual effects than on top stars as Indian audience tastes change.

  • MC Explains | What's behind government move to issue new guidelines for paid promotions by influencers Sep 13, 2022 01:04 PM IST

    MC Explains | What's behind government move to issue new guidelines for paid promotions by influencers

    The government is finalising guidelines for influencers in the wake of the crypto crash. Insiders say this is a consequence of celebrities and social media stars promoting cryptos indiscriminately

  • New guidelines, hefty fines split social media influencers over impact, earnings Sep 09, 2022 12:04 PM IST

    New guidelines, hefty fines split social media influencers over impact, earnings

    To ensure compliance, companies may choose to work with select large influencers. Content creators too may become more selective and cautious while signing brand deals.

  • Ranveer Singh’s infamous photoshoot chatter continues, but is it affecting his brand deals? Aug 05, 2022 07:23 PM IST

    Ranveer Singh’s infamous photoshoot chatter continues, but is it affecting his brand deals?

    The actor who is famous for his flamboyant dress sense, jumped to the second rank in 2021 in the top most valued Indian celebrity list, with a portfolio of more than 35 brands and added more endorsements this year.

  • After Tokyo Olympics, Commonwealth Games piques interest of brands for emerging sports Jul 29, 2022 02:57 PM IST

    After Tokyo Olympics, Commonwealth Games piques interest of brands for emerging sports

    Names including Reliance Industries, JSW Inspire, Herbalife Nutrition India and Adidas India have come on board as sponsors for CWG 2022. IOS Sports and Entertainment, the marketing partner of the Indian Olympic Association (IOA), said this year’s deals constitute the best ever for the Commonwealth Games.

  • Ad regulator records highest complaints in education sector; more celebrity ads under scanner Jun 28, 2022 01:38 PM IST

    Ad regulator records highest complaints in education sector; more celebrity ads under scanner

    With more digital ads coming under ASCI scanner, the ad body said that monitoring of ads for misleading content has become more challenging.

  • New TDS rule: Will drop in barter deals affect the business of brands? Jun 28, 2022 10:21 AM IST

    New TDS rule: Will drop in barter deals affect the business of brands?

    Under barter deals, brands pay cash or products worth the money influencers charge. Many brands prefer giving products, as paid deals are more expensive. Now, with the new rule setting in, many influencers may deny barter collaborations as the price of the product will be booked as their income and they’ll have to pay taxes.

  • Here’s what the new TDS rule means for social media influencers Jun 22, 2022 07:51 PM IST

    Here’s what the new TDS rule means for social media influencers

    Budget 2022-23 had brought in the provision of TDS at 10 percent for any person providing any benefit or perquisite exceeding Rs 20,000 in a year to a resident arising from the business or profession of such resident. This new provision is applicable to influencers.

  • Brand Kohli gets a boost with the biggest following on Instagram Jun 09, 2022 06:51 PM IST

    Brand Kohli gets a boost with the biggest following on Instagram

    Social media metrics like the number of followers, engagement rates, and average like comments ratio have become critical in endorsement decisions by brands.

  • Startups to prioritise performance marketing over brand building Jun 06, 2022 09:53 AM IST

    Startups to prioritise performance marketing over brand building

    Companies prepare to optimise ad expenditure by focusing on performance marketing, affiliate marketing and sponsored ads via influencers pages