-
Use of AI is helping cinemas across the world read the audience, identify their specific tastes and create a smoother and more personalised movie-going experience
-
Digital and influencer marketing will lead the surge, with digital spends expected to jump 15–18 percent and influencers seeing 2–3 times spikes around launches and festive campaigns, said a marketer.
-
Consumer durables, fashion and beauty, FMCG and e-commerce are likely to be the top-spending sectors, with content in regional languages expected to drive higher engagement than English content
-
Content creators focused on gaming, fantasy sports or betting-related content are particularly hit, losing not only revenue but also encountering content removal or algorithmic penalties on platforms such as Instagram and YouTube
-
India’s new tongue: From start‑up slogans to Bhojpuri beats and K‑pop catchphrases, India’s new conversation is less about grammar and more about vibe. Turns out, you don’t always need subtitles to belong.
-
If you are looking for some emerald jewellery inspiration to elevate your saree look, then these celeb-inspired designs will come in handy. From dainty strings to impressive necklaces, these versatile styles can be worn according to your taste and preferences.
-
Chess is gaining massive visibility in India, and athletes like Divya Deshmukh are becoming relatable icons for audiences who value intellect and performance, said marketers.
-
The influencer is targeting to expand with mass products like biscuits to raise awareness about product labels.
-
Several leading hotels have already invested in dedicated sports infrastructure and properties. Taj Fort Aguada and Taj Lands End, for example, have developed facilities for popular sports such as pickleball and padel.
-
These 'shepherd week' vacations cost between Rs 40,000 and Rs 57,000 at most locations. The popular holiday scheme allows vacationers to combine recreation and nature conservation.
-
According to a NASSCOM report, the Indian AI market is projected to reach $17 billion by 2027, growing at a compound annual growth rate of 25-35 percent. Within this surge, generative AI is emerging as a powerful content creation tool.
-
Short-form video has emerged as the most preferred format for monetisation. It is expected that short-form ad spending will double by 2026
-
Over the last 3–4 years, there has been a massive shift in how smartphone and telecom brands perceive the gaming ecosystem. Brands are doubling down on mobile-first competitive titles like BGMI, Free Fire, CODM (Call of Duty Mobile).
-
India’s top 10 most valuable brands collectively showed a remarkable double-digit growth in value, according to the latest ranking by Brand Finance.
-
Goa is attempting to move away from its image of a beach destination to that of a cultural destination with a rich calendar of concert and festival related event
-
Most brands see influencer marketing as their top priority, signifying a shift towards digital-first strategies, India Influencer Marketing Report 2025 has said
-
The Puri District Administration is witnessing an unprecedented spike in brand interest this year as firms across sectors leverage the Yatra’s scale to deepen consumer connect in spiritual India.
-
While it is a player's strong form that brings him in the limelight, IPL as a platform acts as a catalyst in bringing brand attention, say talent managers.
-
Increasing demand from tier 2 and 3 cities and from the Indian diaspora shows that the IPL isn't just a tournament any more -– it's a full-fledged lifestyle experience.
-
The viewership for Gukesh-Magnus faceoff surged on popular chess platforms with Chess.com recording 202,000 views in India and Chessbase India seeing 172,000 views.
-
The World number one slamming the board and losing to the one player the Norwegian thought he would not lose to has led to a lot of social media buzz around Norway Chess.
-
The move comes after the All India Organisation of Chemists and Druggists (AIOCD) raised red flags about the deal, warning that such exclusivity could lead to market distortion, reduced competition, and medicine shortages.
-
The regulator investigated 121 LinkedIn influencer posts flagged by users for failing to disclose material connections.
-
More than 55 percent of creators surveyed said they lost brand deals because there was no clear or verified way for brands to contact them.
-
After calling out big food brands for falsely claiming that their products were healthy, Himatsingka is ready for the next phase of his mission.
