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Dec 07, 2022 09:01 AM IST India has around 80 million online creators, but only 150,000 of them are able to monetise their services effectively, said a Kalaari Capital report on influencers. Out of these 150,000 professional content creators, the majority earn anywhere around Rs 16,000-Rs 2 lakh per month.
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Dec 06, 2022 09:18 PM IST For the first time this year, the BBC asked some of the previous 100 Women to nominate women they feel deserve a place on the 2022 list.
- Dec 02, 2022 07:00 PM IST
Know about foods, including vegetables and fruits, and substances that should never be stored in a fridge.
- Nov 19, 2022 12:23 PM IST
While experts have welcomed the move, they say the market regulator should not go overboard with it.
- Nov 08, 2022 03:10 PM IST
The anticipation for higher audience traction for the tournament among advertisers has increased and viewership could go higher if India and Pakistan play the final
- Nov 08, 2022 10:14 AM IST
The cricketer will be adding 7-8 more brands to his endorsement portfolio across categories such as beverages, mobile accessories, media, sports apparel, among others, said his talent management company.
- Nov 02, 2022 04:11 PM IST
With three of his movies set for release next year and endorsement deals coming his way, Khan looks set to enhance his brand value.
- Oct 31, 2022 06:20 PM IST
While advertisers in India are expecting new opportunities on Twitter, the uncertainty around changes on the platform is a concern for some marketers.
- Oct 26, 2022 03:40 PM IST
Film trade analysts estimate that box office numbers for Hindi films will be 25-30 percent lower this Diwali due to no franchise film releases
- Oct 25, 2022 03:32 PM IST
While the Covid impact on the Indian wedding industry has subsided, some of its effects remain. From shorter guest lists to opting for more convenient wedding dates, the priorities of those getting married have changed
- Oct 12, 2022 04:49 PM IST
Betting platforms spend thousands of crores every year on advertising targeting Indians. The government has warned against the financial and socio-economic risk posed by these platforms, especially their impact on youth and children.
- Oct 03, 2022 02:43 PM IST
Breakfast can be tricky – some won’t leave the house without their morning nourishment and others never eat when they get up due to lack of appetite or time. No matter which group you fall in, the morning meal is enjoyed in one way or another in countries all around the world.
- Sep 30, 2022 01:01 PM IST
For content creators, a share of ad sales is not just an opportunity to grow, but also a way of earning a stable income without having to depend on branded content.
- Sep 15, 2022 03:29 PM IST
DreamSetGo, the official travel agent for the T20 World Cup, expects 3,000 Indians to travel with them to Australia.
- Sep 14, 2022 08:25 PM IST
The total value of top 75 Indian brands had dropped by six percent in 2020 versus 2019 due to slowdown in the brand value of companies in the banking and automotive categories.
- Sep 14, 2022 04:38 PM IST
Filmmakers are spending more money on visual effects than on top stars as Indian audience tastes change.
- Sep 13, 2022 01:04 PM IST
The government is finalising guidelines for influencers in the wake of the crypto crash. Insiders say this is a consequence of celebrities and social media stars promoting cryptos indiscriminately
- Sep 09, 2022 12:04 PM IST
To ensure compliance, companies may choose to work with select large influencers. Content creators too may become more selective and cautious while signing brand deals.
- Aug 05, 2022 07:23 PM IST
The actor who is famous for his flamboyant dress sense, jumped to the second rank in 2021 in the top most valued Indian celebrity list, with a portfolio of more than 35 brands and added more endorsements this year.
- Jul 29, 2022 02:57 PM IST
Names including Reliance Industries, JSW Inspire, Herbalife Nutrition India and Adidas India have come on board as sponsors for CWG 2022. IOS Sports and Entertainment, the marketing partner of the Indian Olympic Association (IOA), said this year’s deals constitute the best ever for the Commonwealth Games.
- Jun 28, 2022 01:38 PM IST
With more digital ads coming under ASCI scanner, the ad body said that monitoring of ads for misleading content has become more challenging.
- Jun 28, 2022 10:21 AM IST
Under barter deals, brands pay cash or products worth the money influencers charge. Many brands prefer giving products, as paid deals are more expensive. Now, with the new rule setting in, many influencers may deny barter collaborations as the price of the product will be booked as their income and they’ll have to pay taxes.
- Jun 22, 2022 07:51 PM IST
Budget 2022-23 had brought in the provision of TDS at 10 percent for any person providing any benefit or perquisite exceeding Rs 20,000 in a year to a resident arising from the business or profession of such resident. This new provision is applicable to influencers.
- Jun 09, 2022 06:51 PM IST
Social media metrics like the number of followers, engagement rates, and average like comments ratio have become critical in endorsement decisions by brands.
- Jun 06, 2022 09:53 AM IST
Companies prepare to optimise ad expenditure by focusing on performance marketing, affiliate marketing and sponsored ads via influencers pages
