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June 02, 2023 11:39 AM IST While content is king, the writers producing the content struggle to get their due credit, according to a recent survey.
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June 02, 2023 09:07 AM IST Last year, the education category was the single-largest violative sector and accounted for nearly one-third of complaints about misleading advertisements at ASCI. This year the category became the second most violative category.
- June 01, 2023 03:00 PM IST
The numbers argue in his favour, but that may be a double-edge sword as it also leads to cluttering up the messaging.
- May 30, 2023 12:01 PM IST
Education has been among the top violative sectors for the past few years when it comes to advertising, the ad regulator said. In its annual complaints report 2022–23, classical education ranked second among the top violative categories with 13.8 percent of total ads that did not adhere to ASCI’s guidelines.
- May 18, 2023 05:58 PM IST
Delhi-Luucknow, Mumbai-Ahmedabad, Hyderabad-Bangalore, Chennai-Mumbai and Bangalore-Goa are among the routes that have seen a massive rise in demand.
- May 18, 2023 02:19 PM IST
Advertisers are reaching the right audiences at the right price through digital, said Anil Jayaraj, CEO, Viacom18 Sports. He said that JioCinema has opened doors for a lot of advertisers including smaller brands and companies.
- May 26, 2023 05:45 PM IST
In its annual report, ASCI also noted that the overall compliance is lower at 81 percent due to digital as the ads in this space emerged not just as a leading violator but also as the least compliant.
- May 14, 2023 06:16 PM IST
In the last five years, there has been about a 50 percent spike in the number of mom-influencers in India. And the most popular mom-influencers have become a vital component of the marketing mix for brands, say marketers.
- May 07, 2023 02:11 PM IST
India enjoyed a 19 per cent market share in April followed by 14 per cent from Russia and 8 per cent from the UK.
- May 01, 2023 03:17 PM IST
For brands, the disclosure of influencers’ qualifications could have a positive impact by enhancing their own credibility and reputation, which could in turn lead to increased sales and customer loyalty.
- April 19, 2023 01:13 PM IST
The department of consumer affairs had in January released endorsement guidelines for social media influencers to protect consumers from misleading advertisements
- March 28, 2023 05:34 PM IST
Interestingly, while over 57 percent of startups are looking for permanent recruits, about 43 percent plan to hire temporary and gig workers.
- March 23, 2023 04:47 PM IST
Many websites have already posted articles on how viewers in India can watch the new episode of Succession through VPN or by downloading a pirated version of the episodes.
- March 22, 2023 03:00 PM IST
Sidharth and Kiara have the potential to become the next 'happening couple' in the endorsement world as they are more accessible and affordable for a larger number of brands, say experts.
- March 21, 2023 06:05 PM IST
Brand value of non-Bollywood celebrities has doubled in the last 5 years, according to Kroll’s Celebrity Brand Valuation Report 2022.
- March 21, 2023 07:43 PM IST
The overall brand value of the top 25 celebrities in 2022 is estimated at USD 1.6 billion, an increase of 29.1 percent from 2021 which stood at $1.2 billion.
- February 18, 2023 09:50 AM IST
The visitors displayed good structure in their attack with successive goals coming their way from the very first minute of the match.
- February 16, 2023 07:50 PM IST
Pandit has based the move on his belief that regional films are more rooted, and have more original content.
- February 16, 2023 05:20 PM IST
Transparency and honesty stood out as the key reasons why consumers trust influencers on social media, followed by relatable content, and personal stories, as per the survey conducted by ASCI.
- February 16, 2023 01:44 PM IST
An extra over achiever, as her sister jokingly calls her, Alia Bhatt said that she loves challenges but added that it is never easy to juggle both personal and professional life.
- February 16, 2023 11:25 AM IST
Actor Alia Bhatt tells Moneycontrol how becoming a new parent inspired her to launch her new category under her kids wear brand Ed-A-Mamma
- February 14, 2023 04:26 PM IST
Digital drives advertising expenditure growth as India becomes the top-performing market globally.
- February 07, 2023 06:58 AM IST
Those plumping for blockchain technology are gung-ho about its prospects and expect to see the segment grow significantly as more games reach the beta and alpha stages.
- January 15, 2023 07:23 AM IST
The absence of Bumrah and Pant has opened the door for white-ball star Suryakumar Yadav and wicketkeeper Ishan Kishan to potentially make their maiden test appearances.
- January 14, 2023 08:41 AM IST
Break Point, an upcoming documentary on tennis, is set to release on January 13 on Netflix. It tells the tale of 15 tennis players, men and women, who are touted to take over the GOATS of tennis.
