More and more companies and influencers are buying music licences to avoid lawsuits, which is giving good business to music licensing platforms
On October 3, Chatterbox Technologies becomes the first influencer marketing company to be listed in India. The stock listed at Rs 135 on the BSE, a premium of nearly 18 percent over the issue price
Amazon Music's Country head Rishabh Gupta noted that the sale on the ecommerce platform Amazon, like the Great Indian Festival, also drives engagement on the audio-streaming platform.
While a rise in IPL ticket prices will dampen spectator sentiment, other leagues such as the PKL may also face a significant loss of revenue
Virat Kohli continues to secure the top spot in 2024 with a brand value of $231.1 million. His brand grew by close to 2 percent from $227.9 million in 2023.
With a decrease in tax outflow, many brands have been able to expand their marketing budgets and that is turning out to be good news for influencers.
In the past year alone, at least half a dozen high‑profile public figures have moved the courts to secure injunctions safeguarding their personality rights, reflecting a sharp rise in such litigation, a lawyer said.
Use of AI is helping cinemas across the world read the audience, identify their specific tastes and create a smoother and more personalised movie-going experience
Digital and influencer marketing will lead the surge, with digital spends expected to jump 15–18 percent and influencers seeing 2–3 times spikes around launches and festive campaigns, said a marketer.
Consumer durables, fashion and beauty, FMCG and e-commerce are likely to be the top-spending sectors, with content in regional languages expected to drive higher engagement than English content
Content creators focused on gaming, fantasy sports or betting-related content are particularly hit, losing not only revenue but also encountering content removal or algorithmic penalties on platforms such as Instagram and YouTube
India’s new tongue: From start‑up slogans to Bhojpuri beats and K‑pop catchphrases, India’s new conversation is less about grammar and more about vibe. Turns out, you don’t always need subtitles to belong.
If you are looking for some emerald jewellery inspiration to elevate your saree look, then these celeb-inspired designs will come in handy. From dainty strings to impressive necklaces, these versatile styles can be worn according to your taste and preferences.
Chess is gaining massive visibility in India, and athletes like Divya Deshmukh are becoming relatable icons for audiences who value intellect and performance, said marketers.
The influencer is targeting to expand with mass products like biscuits to raise awareness about product labels.
Several leading hotels have already invested in dedicated sports infrastructure and properties. Taj Fort Aguada and Taj Lands End, for example, have developed facilities for popular sports such as pickleball and padel.
These 'shepherd week' vacations cost between Rs 40,000 and Rs 57,000 at most locations. The popular holiday scheme allows vacationers to combine recreation and nature conservation.
According to a NASSCOM report, the Indian AI market is projected to reach $17 billion by 2027, growing at a compound annual growth rate of 25-35 percent. Within this surge, generative AI is emerging as a powerful content creation tool.
Short-form video has emerged as the most preferred format for monetisation. It is expected that short-form ad spending will double by 2026
Over the last 3–4 years, there has been a massive shift in how smartphone and telecom brands perceive the gaming ecosystem. Brands are doubling down on mobile-first competitive titles like BGMI, Free Fire, CODM (Call of Duty Mobile).
India’s top 10 most valuable brands collectively showed a remarkable double-digit growth in value, according to the latest ranking by Brand Finance.
Goa is attempting to move away from its image of a beach destination to that of a cultural destination with a rich calendar of concert and festival related event
Most brands see influencer marketing as their top priority, signifying a shift towards digital-first strategies, India Influencer Marketing Report 2025 has said
The Puri District Administration is witnessing an unprecedented spike in brand interest this year as firms across sectors leverage the Yatra’s scale to deepen consumer connect in spiritual India.
While it is a player's strong form that brings him in the limelight, IPL as a platform acts as a catalyst in bringing brand attention, say talent managers.