Trends

The executives of the companies say by pairing weight-loss drugs such as semaglutide (Wegovy) and tirzepatide (Mounjaro) with diet plans, lab monitoring, and strength training, patients will achieve safer, sustained results.

India’s influencer industry now worth Rs 10,000 crore; most spend off the books: Report

While India's influencer marketing industry is valued at around Rs 4,000 crore, long-tail deployment data reveals massive untracked spending in this space.

Asthma, COPD drug sales hit a 3-year high in November as north India chokes on toxic air

The anti-asthma and COPD segment grew 10 percent year-on-year in November, outpacing historical winter trends and marking its strongest performance for the month since 2022, Pharmatrac data shows

OPINION | Delivery Diaries: India’s Changing Plate: A new era of food preferences

India’s evolving food landscape reflects the blend of regional diversity and national integration, driven by technology and changing consumer preferences, reshaping the nation’s culinary identity for the future

India seen among fastest- growing ad markets in 2026 at Rs 2 lakh cr, despite global jitters

Connected TVis expected to grow in double digits as advertisers follow audiences to streaming platforms.

Nail art, nice scents, next show — PVR INOX looks to run its cinemas as lifestyle hubs

PVR INOX wants its audience to come for movies and stay for makeover.

Honeymoon Travel: Bookings jump, wallets open wider even as couples opt for short getaways

One emerging trend this year is Indian couples are taking shorter trips just after their wedding followed by longer vacation. Private villas, heritage courtyards, and boutique luxury stays are growing faster than standard hotels

Growth cools for India’s top brands, but firms like Zomato, MakeMyTrip buck the slowdown

The food delivery firm is the fastest growing brand, climbing 10 places to rank 21 and nearly doubling its brand value to $6 billion with over a 69% year-on-year brand value growth.

Samay Raina returns to sold-out shows; ticket rates, fanbase remain robust after controversy

Raina’s stage return underscores the commercial resilience of India’s live comedy market, said industry observers.

Ads or subscribers? Kunal Kamra’s recent pivot tests creator paywall gamble

While subscriptions account for up to 20–30% of top creators’ income abroad, Indian creators are still catching up.

'Rat people': China's unemployed Gen Z rebel against burnout, spend all day in bed

In 2021, the 'lying flat' movement emerged as a backlash against the country’s grueling '996' work culture—9 am to 9 pm, six days a week. Instead of climbing the corporate ladder, many opted for minimal effort and maximum rest.

From rallies to reels: Bihar’s election drama racks up crores in ad spends

Marketers note that rising digital and influencer spends signal a key shift—political parties now rely on creators, local influencers and social video narratives as primary campaign engines, not supporting elements.

Ad regulator flags betting ads as biggest violators; influencers amid top rule breakers

Influencers are flouting rules by not adding disclosures for paid collaborations and its the top digital stars who are setting a poor example.

As Mamdani trends, netizens wonder: Where are Bengaluru & Mumbai mayors?

While Zohran Mamdani on November 4 became New York City’s first Muslim mayor-elect, and its youngest since 1917, many citizens question the absence of mayors in Bengaluru and Mumbai.

Chalo (from) Dilli: Delhi-NCR sees higher ‘smog break’ as air quality worsens

Travel bookings are not only higher but also faster, with average lead time now under 3 days from a week earlier. Delhiites are trading masks for mountains as well as for coastal retreats.

Micro-drama platforms chasing their Netflix moment through foray into reality shows

India’s micro-drama market is now at the same inflection point that China hit 5-6 years ago, and is set to grow to $1.1 billion in the next five years, according to a Bitkraft and Redseer report.

Harmanpreet, Smriti script their ‘1983 moment’, World Cup win to double star players’ brand value

The women’s World Cup victory has given India a new generation of heroes and brands their new stars with marketers calling the win a tipping point for an endorsement boom.

From Travis Scott to Zakir Khan, live events hit a festive high; concerts, comedy drive demand

This year's festive season is gearing to be one of the most vibrant periods, said a BookMyShow official addign that during Dussehra and Diwali they saw healthy attendance for music, comedy and large-format shows.

Nearly 4 in 10 Gen-Z adults across the world never touched alcohol, finds report

The study also spotlighted a new lifestyle practice emerging among young social drinkers, termed ‘Zebra Stripping’, where people alternate between alcoholic and non-alcoholic beverages at social events.

‘Behen hai meri’: Bihar police officer suspended after viral video shows him harassing siblings at restaurant

A Bihar police officer was suspended after a viral CCTV video showed him harassing a brother-sister duo at a restaurant in Katihar district.

‘They’re doing it on purpose’: Delhi–Saharanpur Expressway damaged before opening, viral video sparks outrage

Viral video shows Delhi–Saharanpur Expressway vandalised before inauguration. Broken lights and poles spark outrage, as creator says, “People are doing it on purpose.”

This shaadi season GST cuts rewrite Indian wedding bill---cheaper venues, costlier sparkle

Government is expecting the festive and wedding season turnover to exceed Rs 7 lakh crore in 2025, marking one of India’s largest spending sprees in years on the back of recent cuts in the goods and services (GST) tax.

Changing track: Meesho, ITC and others tune into music licensing to avoid IP pitfalls

More and more companies and influencers are buying music licences to avoid lawsuits, which is giving good business to music licensing platforms

Trending on Dalal Street: Chatterbox CEO says going public proves influencing is no side hustle

On October 3, Chatterbox Technologies becomes the first influencer marketing company to be listed in India. The stock listed at Rs 135 on the BSE, a premium of nearly 18 percent over the issue price

Festive playlists power Amazon Music surge: Falguni fever, Bollywood's Bijuriya drive engagement

Amazon Music's Country head Rishabh Gupta noted that the sale on the ecommerce platform Amazon, like the Great Indian Festival, also drives engagement on the audio-streaming platform.