Jun 28, 2022 01:38 PM ISTWith more digital ads coming under ASCI scanner, the ad body said that monitoring of ads for misleading content has become more challenging.
Jun 28, 2022 10:21 AM IST Under barter deals, brands pay cash or products worth the money influencers charge. Many brands prefer giving products, as paid deals are more expensive. Now, with the new rule setting in, many influencers may deny barter collaborations as the price of the product will be booked as their income and they’ll have to pay taxes.
Jun 22, 2022 07:51 PM IST Budget 2022-23 had brought in the provision of TDS at 10 percent for any person providing any benefit or perquisite exceeding Rs 20,000 in a year to a resident arising from the business or profession of such resident. This new provision is applicable to influencers.
Jun 09, 2022 06:51 PM IST Social media metrics like the number of followers, engagement rates, and average like comments ratio have become critical in endorsement decisions by brands.
Jun 06, 2022 09:53 AM IST Companies prepare to optimise ad expenditure by focusing on performance marketing, affiliate marketing and sponsored ads via influencers pages
Jun 01, 2022 11:46 AM IST The sectors that saw high brand value growth this year include banking, IT services and telecom. While value of brands in the banking sector grew 16 percent this year, value of IT services and telecom brands grew 15 percent and 7 percent respectively
May 31, 2022 04:44 PM IST After the launch of first vernacular dating platform in India called Arike for Malayalam-speaking audience, the regional dating space has expanded to three more language specific dating platforms for Telugu, Tamil and Kannada-speaking audience.
May 25, 2022 07:42 PM IST In this episode of The Moneycontrol Real Estate show, Moneycontrol's Vandana Ramnani talks to Vikaash Khdloya, Deputy Chief Executive Officer and COO, Embassy REIT about commercial leasing trends after three waves of COVID-19. He tells listeners that the company is starting to see rents inching up as people get back to work as the physical occupancy of commercial parks improve.
May 23, 2022 03:52 PM IST Join Nisha Poddar, as she decodes the main trends behind the claim that 'ESG drives responsible investment', on the latest podcast of PwC India presents 'ESG - A bridge to action', in association with Moneycontrol.
May 20, 2022 02:25 PM IST To ensure that consumers who deal in virtual digital assets are fully aware of the risks and are not misled, ads must comply with the ASCI guidelines, the regulator had said while introducing the guidelines.
May 19, 2022 04:03 PM IST Agencies representing influencers are also wary of SEBI's move to bar public figures from endorsing crypto brands. They are worried that crypto advertisers may step back from brand associations with content creators.
Apr 27, 2022 07:47 PM IST Digital advertising agency players say the lion's share of digital spends goes to social media platforms including Twitter, Instagram and YouTube. Digital is also expected to overtake TV to become the largest medium in 2022, according to a recent GroupM report.
Apr 26, 2022 11:51 AM IST Untouched by the pandemic, sneaker culture in India is on a rapid growth trajectory. From customizing sneakers to reselling limited pairs at a 10x mark-up, the sneaker business in the country is lacing up.
Apr 25, 2022 08:35 PM IST Co-founder and COO of GuardianLink Kameshwaran Elangovan said that the platform received strong response from both the gaming and cricket community for the Meta Cricket League NFTs.
Apr 22, 2022 09:38 AM IST Tata IPL 2022: The CSK-MI match is one of the most viewed games on the streaming platform so far.
Apr 21, 2022 02:54 PM IST Marketers who paid more for airing ads during telecasts of IPL 2022 are worried by a drop in viewership, which some experts explain away by saying a part of the TV audience has shifted to the official streaming partner of the tournament. What is driving the trend?
Apr 21, 2022 11:57 AM IST The Florida Senate on Wednesday passed a bill to repeal a law allowing Walt Disney World to operate a private government over its pro..
Apr 20, 2022 05:35 PM IST The advertising video-on demand market in India is worth around $1.2 billion a year, of which almost 60 percent goes to aggregators like YouTube and sports-based streaming platforms like Disney + Hotstar. Can Netflix grab a share of the market?
Apr 19, 2022 03:42 PM IST A slowdown in cryptocurrency trading may have an impact on NFT transactions as well, although it could be a temporary phenomenon as investors await more clarity from the government.
Apr 15, 2022 05:09 PM IST Sectors like consumer goods, personal care, e-commerce and real estate have roped in celebrity couples for endorsements in the past and brand experts expect the new power couple Alia Bhatt-Ranbir Kapoor to add couple of endorsements in the e-commerce and personal care segments in the near future.
Apr 14, 2022 12:30 PM IST Digital tokens open up another revenue channel for movie producers to tap by enabling fans to interact with characters from their favourite films. Producers of KGF2 are among the first off the block.
Apr 14, 2022 09:21 AM IST HAPPY TAMIL NEW YEAR 2022: PUTHANDU WISHES QUOTES, STATUS, MESSAGES, PHOTOS: Puthandu or Puthuvarudam is celebrated as New Year by members of the Tamil community in India and elsewhere in the world. The festival is celebrated by Tamil Hindus in Tamil Nadu and Puducherry and is also celebrated in Sri Lanka with great joy and fervour. Every year, Puthandu is celebrated on April 14, which makes it the first day of the month of Chithirai, according to the Tamil solar calendar.
Apr 13, 2022 04:07 PM IST The sequel to the KGF franchise is expected to open with Rs 100 crore at the Indian box office, which is close to Baahubali 2 and RRR, films that have reported the biggest openings so far.
Apr 06, 2022 11:48 AM IST Startups have been gaining the attention of celebrity cricketers. Virat Kohli, MS Dhoni, Shikhar Dhawan and Ajinkya Rahane have invested in promising startups in recent years.
Apr 05, 2022 07:13 PM IST Fanatic Sports, an experiential sports ticketing and travel platform is expecting Rs 100 crore in sales revenue from ticket and travel packages for FIFA World Cup 2022 which will begin from November 21 with the finals being played on December 18.
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