Carmakers are all-in on electric options, but branding them has been a half-baked mashup of ideas.
Bundling insurance, repair costs and a battery warranty into the deal, Toyota will lease the bZ4X sport utility vehicles (SUV) at the equivalent of $39,000 for the first four years. Cancelling in the first 48 months will mean an additional fee.
The bZ4X is just the start of Toyota’s ‘Beyond Zero’ electrification strategy. It aims to launch electric vehicles by 2025, the first of which will be the bZ4X electric SUV.
