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  • Delhi High Court rejects Pepsi's bid to restrain Parle's use of 'For the Bold' tagline

    The court however restrained Parle from altering the label on its “B Fizz” beverage bottle/can without its prior approval. Furthermore, Parle is not permitted to use the tagline “For The Bold” as the predominant part of any advertising campaign for its “B Fizz” beverage.

  • Parle continues to be India's top FMCG brand; Britannia leads OOH rankings

    Parle continues to be India's top FMCG brand; Britannia leads OOH rankings

    Parle holds the top spot with a CRP score of 7449 million followed by Britannia, Amul, Clinic Plus and Tata Consumer Products.

  • Britannia may sweeten Q4 topline with 13% growth, led by price hikes, market share gains

    Britannia may sweeten Q4 topline with 13% growth, led by price hikes, market share gains

    However, net profit is expected to decline over 46 percent from last quarter, which included a one-time gain from stake sale in dairy subsidiary.

  • Parle in talks to buy Polish biscuit maker dr Gerard

    Parle in talks to buy Polish biscuit maker dr Gerard

    However, there is still no guarantee if Parle's negotiations will lead to a transaction, reports said. Bridgepoint declined to comment on the specifics but confirmed that a formal sale process was ongoing

  • Parle-G and the reason why this packet of biscuit still costs Rs 5

    Parle-G and the reason why this packet of biscuit still costs Rs 5

    Instead of hiking the prices Parle-G slowly and steadily kept reducing the size of portion over time, while maintaining the perception of small packet.

  • Companies scramble for imported paper straws, ask govt to extend plastic ban deadline

    Companies scramble for imported paper straws, ask govt to extend plastic ban deadline

    As the deadline for enforcing the ban on plastic straws from July 1 approaches, manufacturers of small packaged fruit juices and dairy products such as Parle Agro, Dabur, and Mother Dairy are turning to imported paper straws despite increased prices to continue selling their products.

  • Storyboard18 | Parle Products' Mayank Shah: Ad budgets won't take a major hit due to the price hike

    Storyboard18 | Parle Products' Mayank Shah: Ad budgets won't take a major hit due to the price hike

    Despite business challenges and pressures, most companies want to take this opportunity to grow, says Mayank Shah, senior category head, Parle Products.

  • Inflation to remain a worry but demand will be strong in 2022: FMCG players

    Inflation to remain a worry but demand will be strong in 2022: FMCG players

    Fast moving consumer goods (FMCG) makers such as ITC, Parle and Agro Tech Foods weigh in on major trends lie inflation that would have an impact on the industry in 2022.

  • PLI scheme in food processing: Parle Products expects 20-25% growth in exports

    PLI scheme in food processing: Parle Products expects 20-25% growth in exports

    The company, which exports its products to over 100 countries globally, feels that the PLI scheme will help it in becoming cost competitive, besides increasing competitiveness abroad with offerings of quality products.

  • Parle Products forays into cereals category

    Parle Products forays into cereals category

    The company has extended its popular brand ''Hide & Seek'' in the cereals category, according to a statement from Parle Products.

  • Oreo-maker takes Parle to court, alleges ‘deceptively similar’ biscuit: Report

    Oreo-maker takes Parle to court, alleges ‘deceptively similar’ biscuit: Report

    Oreo-maker Mondelez Inc has its presence in India for the past 75 years with over 3500 employees.

  • Consumers may have to fork out more as FMCG firms look to pass on price hikes

    Consumers may have to fork out more as FMCG firms look to pass on price hikes

    FMCG players are feeling the pressure to protect their gross margins as they are unlikely to absorb the surging commodity prices of key raw materials like coconut oil, edible oil, and palm oil for long.

  • With Good Day, Britannia continues decades-long good run in premium cookie market

    With Good Day, Britannia continues decades-long good run in premium cookie market

    The maker of the ‘Gabbar ki asli pasand’ biscuit rolled out a premium biscuit brand, Good Day, in 1986.

  • Parle Agro takes Walmart India to court for trademark infringement

    Parle Agro takes Walmart India to court for trademark infringement

    This is a rare instance of a domestic company suing an MNC for trademark violation. The Bombay HC has granted Parle Agro interim relief till the next hearing on August 20

  • In Pics | Most popular brands in India: Take a look

    In Pics | Most popular brands in India: Take a look

    The Brand Footprint Report 2020 from the from worldpanel division of Kantar has listed the most popular brands in India. Find out which brands have the maximum reach in the country.

  • Parle most chosen brand in India followed by Amul, Clinic Plus and Britannia: Study

    Parle most chosen brand in India followed by Amul, Clinic Plus and Britannia: Study

    Five new brands joined the billion CRP club this year: Dabur, Vim, Sunfeast, Brooke Bond and Patanjali

  • Tactical pick: Britannia

    Tactical pick: Britannia

    We don’t see a strong pick-up in volume growth in the near term, but Britannia is expected to do better than some of its FMCG peers

  • Coronavirus pandemic | Parle to donate 3 cr Parle G biscuit packs through government agencies

    Coronavirus pandemic | Parle to donate 3 cr Parle G biscuit packs through government agencies

    The company said its manufacturing units are functioning with 50 percent of workforce keeping with government advisories to curb escalation of the coronavirus outbreak, but it is working to ensure that sufficient quantity of its products are available in the market.

  • Slowdown in sale of biscuits and cookies: A blip in rural consumption or premiumisation of eatables?

    Slowdown in sale of biscuits and cookies: A blip in rural consumption or premiumisation of eatables?

    The Rs 35,000 crore biscuit industry has several players, the top most being the Britannia and Parle, which accounts for 70 percent of the industry’s volume and revenues.

  • Economic slowdown now rocks FMCG boat

    Economic slowdown now rocks FMCG boat

    Nielson data found that categories with a high contribution of small packs have seen decline in sales compared to last year.

  • Diamonds in the Dust | Transition to a ‘global total foods company’ to support valuations

    Diamonds in the Dust | Transition to a ‘global total foods company’ to support valuations

  • Parle may lay off 10,000 workers amid slowdown, company clarifies: Report

    Parle may lay off 10,000 workers amid slowdown, company clarifies: Report

    Parle, popular for its Parle-G and Marie brand of biscuits, is not the only food product company to have flagged a slowing demand.

  • Ideas for Profit | Distribution momentum and new launches to aid double-digit volume growth at Britannia

    Ideas for Profit | Distribution momentum and new launches to aid double-digit volume growth at Britannia

  • ASCI pulls up Parle, Marico, Vivo, Amul among others

    ASCI pulls up Parle, Marico, Vivo, Amul among others

    'The claims are misleading by exaggeration,' it said and asked the advertiser to take corrective steps or pull out the ad.

  • Britannia Q4: Valuations factor in near-term earnings growth

    Britannia Q4: Valuations factor in near-term earnings growth

    While Britannia’s attempt to expand its portfolio and focus on high margins products is commendable, increasing competition in the premium biscuits and cheese categories needs to be watched carefully.

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