Overdrive Awards

Watch the 16th edition of the Overdrive Awards honour the best in the Indian auto industry.

Tata Zica: Checkout the features

This week, we bring you the first impressions of Tata‘s new small car, the Zica, and the highlights from the 16th CNBC-TV18 Overdrive Awards.

India needs strong auto industry to grow at 9%: DIPP's Kant

Also speaking at the Overdrive Awards were Rajiv Bajaj MD, Bajaj Auto; Roland S Folger MD & CEO Mercedes-Benz India and Harald Sandberg, Swedish Ambassador to India.

Overdrive Awards: Bike of the Year nominee special

On today‘s overdrive awards, we show you the best of the best bikes that launched this year.

15th Overdrive Awards: Celebrating India's best automobiles

After a lackluster 2014 the auto industry has its hopes at high for the year ahead. However, 2015 and 15 actually is a key number because this is the 15th edition of the CNBC-TV18 Overdrive Awards.

Experts debate on future of Measurement & Demographics

Last October Mindshare announced it was experimenting with moving from the traditional approach to targeting consumers through demographics to taste graphs using big data. At a time when measurement has never been so important what is the media industry doing to ensure that clients reach their target audience in the most effective way.

Here's first glimpse of Overdrive Awards 2014

Here's first glimpse of Overdrive Awards 2014

Overdrive Awards: Manufacturer of the year

The winners of 2013 Overdrive Awards is announced in a glittering ceremony. The bike of the year was awarded to the high powered, street bike, KTM Duke 200.

Overdrive: First Ride of Bajaj Discover 100T

Bajaj introduced its latest offering in the 100cc segment, Discover 100T. Based on Bajaj's Discover 125ST platform, this new bike promises excellent power along with superb economy.

Overdrive Awards: 14 cars & 11 bikes battle for top spot

In the midst of all of this gloom and doom, there have been several companies that have had several outstanding launches. CNBC-TV18's show for auto enthusiast celebrates this excellence and achievements by the auto companies by Overdrive Awards.

Dipping ratings,draping new trend,stealing the show

Television Audience Measurement (TAM) has just released viewership data for news channels after a 13 week break.

Overdrive Awards: Hyundai Elantra car of the year

The winners of 2013 Overdrive Awards is announced in a glittering ceremony. The bike of the year was awarded to the high powered, street bike, KTM Duke 200.

Motorsport 2011: A recap of the best & the worst

India's formula one debut has hailed by most experts as one of the best events of the year. The

Celebrate Indian autos with CNBC-TV18's Overdrive awards

This episode of CNBC-TV18’s special show Overdrive starts with a night of excitement and action, the CNBC-TV18 Overdrive Awards.

King of road: Maruti Swift is Overdrive car of the year

The biggest auto brands vied for awards in 13 categories and Maruti Swift has walked away with the biggest prize of them all - the car of the year. Bike of the year honours went to Honda CBR-250R. SUV of the year title went to the latest offering from the M&M stable - the XUV-500.

Find out: The best Indian automobiles of 2010

The auto industry defines India and is as simple as that. All of you sitting in this audience aren’t just making cars or bikes, trucks and ancillary parts, you are rewriting modern India’s history.