Last October Mindshare announced it was experimenting with moving from the traditional approach to targeting consumers through demographics to taste graphs using big data. At a time when measurement has never been so important what is the media industry doing to ensure that clients reach their target audience in the most effective way.
first published: Feb 24, 2015 04:21 pm
A collection of the most-viewed Moneycontrol videos.
Live: Will Nifty extend gains to third day and reclaim record highs? | Opening Bell
Decoding Small-Caps - Opportunities, Risks, and the Right Way to Invest
Live: Broad-based buying lifts D-Street for 2nd day, Nifty above 26,100 | Closing Bell
In your 20s? Quick hacks to turn your money mess into money moves
