Omnicom

Media planning and buying company Publicis Media India has won PepsiCo's media mandate 

Omnicom Media Group launches PHD in India

Omnicom Media Group launched its second media planning and buying agency, the digital-focused PHD in India.

Cheeky response to the Publicis Omnicom merger

We're showcasing a video that isn't really a commercial. Atlanta-based indie shop Ames Scullin O'Haire or ASO is trying to convince us that the merger of Omnicom and Publicis doesn't really benefit anyone, but the rich people in charge of the agency networks, who are now richer.

Will Publicis-Omnicom Group challenge WPP in India?

The new company, Publicis Omnicom Group, will be headquartered in neutral territory - Netherlands with John Wren and Maurice Levy as Co-CEOs. Though this merger may push Sir Martin Sorrell's WPP to second spot, Storyboard reports that it will be a while before the Publicis Omnicom Group can even challenge WPP in India.

Dominos in search of new advertising agency

Two big accounts looking for new creative partners. Dominos, currently with Contract, is shopping around and Tata Salt, which got dragged in to the Abby scam ad mess, has called a pitch. We hear the first round is over, and we are not too sure if Leo Burnett, the incumbent, is pitching as well.

Publicis, Omnicom to create world's biggest ad firm

Publicis and Omnicom group said that they planned to merge in deal to create world's biggest advertising group, worth USD 35.1 billion.

Economic growth to boost global advertising - report

ADVERTISING-SPENDING-ZENITH:Economic growth to boost global advertising - report

Slowdown in India opportunity, not threat: WPP's Sorrell

Martin Sorrell, the chief executive officer of WPP, is puzzled at the downbeat mood in India. The 67-year old advertising guru sees the economic slowdown in India as an opportunity rather than a threat, reports CNBC-TV18‘s, Animesh Das.

F1: Marketers and fans hit the brakes

Last year when Formula 1 made its debut in India with the Indian Grand Prix the interest was at fever pitch. Tickets for the 3 day race weekend sold out ten days before the event and we saw a lot of marketing and promotional activities by a variety of brands.

Cannes Lions awards Grand Prix winners across 15 categories

Today we are going to show you some of the Grand Prix winners at Cannes this year. Awards were given out in 15 categories this year, the highest ever.

Will World Hockey League create fans in India?

Here is a look at what this week's episode of Storyboard hold for you.

It's not about being big, but the best: John Wren

The President and CEO of Omnicom, was in India in November to acquire the controlling stake in Anil Ambani’s Mudra Group. He has been working overtime to make up for a slow start in India and emerging markets around the world.

Storyboard: Indra Nooyi's parting shot, Ad Asia and more!

What the marketing and advertising community was saying at Ad Asia. The overarching theme ‘Uncertainty, the only Certainty’ resonated with a lot of the international speakers at Ad Asia 2011.

Omnicom gets more of Mudra, ups stake to 51%

Anil Ambani's Mudra Group will let American company Omnicom increase its stake to a majority 51%. While Mudra says this strategic partnership will take the agency forward, it signals the dwindling Indian ownership in the advertising business, reports CNBC-TV18's Animesh Das and Anuradha Sengupta.

Hero Honda changes name, becomes Hero MotoCorp

The country's largest two-wheeler maker Hero Honda Motors today said it has changed its name to Hero MotoCorp following the exit of its erstwhile Japanese promoter, Honda, from the company.