L.V. Vaidyanathan, an IIM Ahmedabad alumnus with over 25 years of experience at P&G, led markets in India, Vietnam, Thailand, the Philippines, Indonesia, and Singapore, driving significant growth and value creation.
The two brands, Dixcy in the men’s innerwear segment and Enamor in the women’s intimate wear space, will henceforth focus on expanding distribution, strengthening supply-chain and other front-end and back-end processes.