Zenith Optimedia, owned by advertising agency Publicis, said on Monday that it expects mobile advertising - via smartphones, iPads and other tablet computers - to more than double its share of global ad spending between 2014 and 2017, to 12.9 percent. It would contribute 70 percent of growth in all advertising spending over that period.
"For both Facebook and us, the India market is so ripe with opportunities that I don‘t think we are stepping on each other too much," Allan Thygesen, vice president of Google's small and medium business revenue division said.
Federal regulators are moving closer to suing Google over allegations that the company has abused its dominance...
Internet advertising revenue in the United States jumped 22% to USD 31 billion in 2011 setting a record high.