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    • ICC World Cup 2011 is a hit for television: Storyboard

      The explosive India - Pakistan semifinal shatters viewership records. The 2011 ICC World Cup is a hit. No one could be happier than the broadcaster ESPN Star, managing director Manu Sawhney, discuss the new highs that this tournament will reached.

    • Cup fever: ESPN Star Sports cashing on India-Pak semis

      It's a dream semi-final line up and World Cup fever has struck every nook and corner including the Prime Minister's office. And of course, broadcaster ESPN Star is seeing dollar signs, reports CNBC-TV18's Animesh Das.

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