Digital Marketing

Edtech start-up Byju's recently got the flak for signing footballer Lionel Messi as its global brand ambassador after registering a huge loss and layoffs. Digital marketing agencies weigh in on what factors to consider and mistakes to avoid when selecting a face for your brand

Release of lock-in shares not the only headwind for Nykaa

Digital marketing expenses remain high as more companies vie to build online businesses

Brightcom calls off Rs 566-crore buyout of MediaMint, to forge strategic pact

The decision is expected to help Brightcom conserve the capital to be deployed for future acquisitions

Storyboard18 | Cultures lacking empathy & work-life imbalance leaving employees burnt out and broken in digital marketing

Bad practices plague the digital marketing industry, fuelling post-pandemic employee burnout and contributing to high attrition rates at firms. Here's what's broken and how to fix it.

Storyboard18 | Making of a smear campaign and the dark side of digital marketing

Smear campaigns are designed differently than regular campaigns and can run from one or two days to several weeks.

Infosys to acquire German digital marketing agency, oddity

oddity will become part of WONGDOODY, a US-based digital creative and consumer insights agency, that Infosys had acquired in 2018.

Storyboard18 | Marketers are arriving in the metaverse. Now what?

Marketers’ invasion of metarverse - touted as the next big thing in digital marketing - has begun. There's still lots to be done to realize a true metaverse ecosystem, but some brands are moving in fast.

Storyboard18 | Do you need a degree or just YouTube to be a marketer today?

Marketers and agency professionals are increasingly using online avenues and channels to master marketing and to upskill. This is slowly changing the value placed on marketing knowledge and degrees obtained in traditional ways.

Marketers, digital is the new real world

This new world needs a different arsenal. Moneycontrol gets you the ammo you need to conquer this arena, read on

Income Tax Department raids on digital marketing, waste management biz groups across states

The IT dept's first group -- engaged in digital marketing and campaign management -- carried search operations at 7 premises located in Bengaluru, Surat, Chandigarh, and Mohali. While the second group was engaged in solid waste management which looked into comprising solid waste collection, transportation, processing and disposal services, primarily catering to Indian municipalities.

Coronavirus lockdown | Influencer marketing increases on social media

The top campaigns are being created around health and hygiene spreading COVID-19 awareness, importance of handwashing, sanitizing and keeping oneself healthy.

Affiliate marketing industry set to touch USD 835 mn by 2025

The Next Frontier'. Affiliate marketing refers to the practice of a merchant partnering affiliates like publishers, bloggers, companies or organisation to promote their brands, offers, deals or sales.

Handicraft exports see 8.46% increase in 2015-16: Smriti Irani

The minister said Central Cottage Industries Corporation and Handloom and Handicrafts Export Corporation have undertaken digital marketing.

Kabali`s Triumph on Social Media

The most eagerly awaited Rajnikanth film ‘Kabali’ released on 22 July. The film released in 4500 screens in India, and 400 in America and ...

LYCOS` Deal with Yahoo! Extends by One More Year

LYCOS (NSE: LYCOS I BSE: 532368), the global Internet brand, today announced ...

LYCOS` Deal with Yahoo! Extends by One More Year

LYCOS (NSE: LYCOS I BSE: 532368), the global Internet brand, today announced ...

Satisfazer- A New e-Commerce Marketplace on the Offing Unleashes New Business Model for Merchants

The e-commerce marketplace is ready to join the $17 billion e-commerce bandwagon which is slated to cross the $100 billion mark by FY2020. ...

Simplilearn Partners with Tableau to Nurture Talent Pool of 200,000 Data Science Professionals by 2020

Simplilearn (http://goo.gl/WLHCI), the largest provider of professional ...

Simplilearn Partners with Tableau to Nurture Talent Pool of 200,000 Data Science Professionals by 2020

Simplilearn (http://goo.gl/WLHCI), the largest provider of professional ...

Simplilearn Recognized as the `Best Educational Website` by IAMAI

Simplilearn (http://www.simplilearn.com/), the World's Largest ...

Simplilearn Recognized as the `Best Educational Website` by IAMAI

Simplilearn (http://www.simplilearn.com/), the World's Largest ...

ShootOrder Making Burnt Pages Alive on Twitter

ShootOrder | Digital Marketing Company a digital marketing wing ...

First Ever IIFA UTSAVAM

On the 24th and 25th of January, Hyderabad will witness the biggest celebration of South Indian Cinema, as the team of Wizcraft is all geared up to ...