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  • Build To Last | ITC’s approach to building enduring & endearing brands

    Storyboard18's special series Build To Last hosted by Raja Rajamannar, Global CMO and President - Healthcare Business, Mastercard, helps us decode new realities and the power of Brand in building enduring Indian companies. In this episode, Rajamannar chats with Indian FMCG major ITC's chief executive - personal care division, Sameer Satpathy. Tune in to know more about the legacy Indian company's approach to building enduring and endearing brands in increasingly complex times.

  • Build To Last | Creating Enduring And Iconic Brands With Purpose

    Storyboard18's special series Build To Last hosted by Raja Rajamannar, Global CMO and President - Healthcare Business, Mastercard, helps us decode new realities and the power of Brand in building enduring Indian companies. In the third episode, Rajamannar chats with Mamaearth’s co-founder Varun Alagh. Mamaearth is one of India's hottest new-age, purpose-driven consumer brands, a clear leader in the digital-first FMCG brands space, which is disrupting the $25 billion personal care industry. Tune in to find out how the fast-growing, born-D2C company led by the husband-wife duo – Varun and Ghazal Alagh, is building a lasting and legendary Indian brand.

  • Storyboard18 | 'We don’t think of performance and branding as two different channels': Meesho's Vidit Aatrey

    Raja Rajamannar, global chief marketing and communications officer and president - health care business, Mastercard, talks to Meesho's founder and CEO, Vidit Aatrey, about building an enduring and endearing brand. 

  • Storyboard18 | Build to Last: Mastercard’s global CMO Raja Rajamannar in conversation with Meesho’s Vidit Aatrey

    What does it take to build enduring brands? Storyboard18’s special series featuring Mastercard’s Raja Rajamannar unpacks new realities and the power of Brand in building lasting companies.

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