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  • Storyboard | redBus gets a post-pandemic boost from smaller cities and towns Oct 14, 2021 12:36 PM IST

    Storyboard | redBus gets a post-pandemic boost from smaller cities and towns

    redBus says it has seen an 80% recovery in bookings even though its core target group - salaried individuals - continues to work from home.

  • Storyboard | Amitabh Bachchan & Kamala Pasand, SRK & Byju’s: A season of brand dissociations Oct 13, 2021 10:35 AM IST

    Storyboard | Amitabh Bachchan & Kamala Pasand, SRK & Byju’s: A season of brand dissociations

    While Shah Rukh Khan and Byju's seem to be 'on a break', Amitabh Bachchan has broken up with a paan masala brand he endorsed. Here's why celebrity and brand matches must be made more carefully.

  • Storyboard | At 71, Brand Modi has seen some Achhe Din Sep 17, 2021 01:11 PM IST

    Storyboard | At 71, Brand Modi has seen some Achhe Din

    Call him a chaiwala or a chowkidar, but Narendra Modi is the undisputed topper when it comes to branding and influence

  • Elara Technologies rebrands itself as REA India Sep 06, 2021 05:49 PM IST

    Elara Technologies rebrands itself as REA India

    REA Group Ltd is a leading digital real estate company headquartered in Melbourne, Australia with a market cap of 20 billion Australian dollars

  • Storyboard | Brands’ cause du jour: mental health Aug 28, 2021 12:36 AM IST

    Storyboard | Brands’ cause du jour: mental health

    When it comes to brands talking about mental wellbeing, is doing nothing better than chiming in with no action to back it up?

  • Coca Cola to shift focus from sugary drinks in sports associations for Indian markets Jul 13, 2021 11:03 AM IST

    Coca Cola to shift focus from sugary drinks in sports associations for Indian markets

    Coca Cola has predominantly sponsored in different sports including the Indian Premier League (IPL) and International Cricket Council.

  • Dettol logo to be replaced by COVID-19 warrior stories, says Reckitt Benckiser Jun 07, 2021 10:36 AM IST

    Dettol logo to be replaced by COVID-19 warrior stories, says Reckitt Benckiser

    To be packaged as the ‘Dettol Salute’ packs, the new logos will be available for 45-60 days in five lakh stores including e-commerce platforms, kiranas and super markets

  • Meet the 'Gabbar' of premium cookies Aug 30, 2020 03:31 PM IST

    Meet the 'Gabbar' of premium cookies

    How Britannia's Good Day has continued its thumping domination in the premium cookies segment over the past decade

  • Parle Agro takes Walmart India to court for trademark infringement Aug 08, 2020 12:42 PM IST

    Parle Agro takes Walmart India to court for trademark infringement

    This is a rare instance of a domestic company suing an MNC for trademark violation. The Bombay HC has granted Parle Agro interim relief till the next hearing on August 20

  • Taiwan's Parliament green-lights rebranding of China Airlines Jul 24, 2020 02:13 PM IST

    Taiwan's Parliament green-lights rebranding of China Airlines

    As per the proposal, the Transport Ministry is tasked with demarcating the Taiwanese brand from its mainland China counterpart

  • Xiaomi India spins off POCO as independent brand Jan 17, 2020 03:14 PM IST

    Xiaomi India spins off POCO as independent brand

    Xiaomi Vice President and India Managing Director Manu Jain said POCO has grown into its own identity in a short span of time and the time is right to let it operate on its own

  • Brand Kolhapuri - Iconic chappals get Geographical Indication tag: Report Jun 19, 2019 05:05 PM IST

    Brand Kolhapuri - Iconic chappals get Geographical Indication tag: Report

    An established icon, the move is expected to better the product’s domestic and international prospects and artisans were pleased that this would protect genuine their market against knock-offs.

  • Dell most trusted brand in India: Report Jun 04, 2019 05:18 PM IST

    Dell most trusted brand in India: Report

    India’s largest insurer, Life Insurance Corporation gained 21 ranks to secure third position this year.

  • Nirav Modi: His diamonds wooed women globally, making him a billionaire Feb 15, 2018 04:01 PM IST

    Nirav Modi: His diamonds wooed women globally, making him a billionaire

    His rise, from 2009, was as glittering as the jewellery he sold.

  • Storyboard: Ranveer Singh on Carrera's brand endorsement Feb 24, 2017 02:40 PM IST

    Storyboard: Ranveer Singh on Carrera's brand endorsement

    Watch accompanying videos of Storyboard, wherein Actor Ranveer Singh is talking about his new brand endorsement for Carrera.

  • Watch: LIME8 at IIM Calcutta Jan 31, 2017 03:47 PM IST

    Watch: LIME8 at IIM Calcutta

    LIME reached IIM Calcutta. Contestants will have to address real life challenges faced by a specified brand and offer solutions keeping in mind the purpose the company tries to achieve.

  • Brands Tata, Ratan Tata may have suffered in feud with Mistry Dec 20, 2016 09:00 AM IST

    Brands Tata, Ratan Tata may have suffered in feud with Mistry

    Two months into the Tata Sons-Cyrus Mistry feud, there is little sign of any side having a clear edge. But the battle of attrition—by turns nasty and petty—is steadily taking a toll on the brands of all the parties involved.

  • LIME: Hitting IIM Bengaluru Dec 08, 2016 07:25 PM IST

    LIME: Hitting IIM Bengaluru

    Philip Kotler once said, ‘The art of marketing is the art of brand building. If you are not a brand, you are commodity.‘ Now this is as true as it can get and built on this belief is Lessons in Marketing Excellence, a platform that handpicks the best future marketeers in the making. We now hit our fourth stop, IIM Bengaluru.

  • China's Oppo, Vivo poised to give Apple a run for its money Feb 02, 2016 07:59 AM IST

    China's Oppo, Vivo poised to give Apple a run for its money

    Industry experts say these cities - there are more than 600 of them and some are bigger than many European capitals - are the next smartphone battlefield as China's major cities are saturated.

  • DY Works bags integrated branding rights for BRICS bank Jan 07, 2016 04:45 PM IST

    DY Works bags integrated branding rights for BRICS bank

    "The agency has bagged the integrated branding mandate of New Development Bank (NDB) a multilateral development bank formed and operated by the BRICS nations (Brazil, Russia, India, China and South Africa)," the company said in a statement.

  • Maserati plans to drive back into India but slowly Nov 23, 2015 10:02 PM IST

    Maserati plans to drive back into India but slowly

    Two years after it drove away, Italian luxury car brand Maserati is making a comeback in India.

  • Dr Reddy's launches new corporate brand identity Jul 01, 2015 09:30 PM IST

    Dr Reddy's launches new corporate brand identity

    Drug firm Dr Reddy's Laboratories on Wednesday announced an image makeover with the launch of a new visual identity and brand.

  • Arvind to open First GAP store in New Delhi May 28, 2015 08:20 PM IST

    Arvind to open First GAP store in New Delhi

    Arvind Lifestyle brand, in an exclusive partnership with GAP, will be opening its first GAP store in the capital city.

  • Storyboard: Etihad's new global campaign Mar 21, 2015 05:39 PM IST

    Storyboard: Etihad's new global campaign

    Storyboard's top story today looks at the new global campaign of Etihad Airways that was launched this week. UAE's national carrier has a new tag line and a new brand ambassador in Oscar winning actor Nicole Kidman.

  • Indian Automotive Brand: Mahindra Feb 24, 2015 04:01 PM IST

    Indian Automotive Brand: Mahindra

    A completely Indian automotive brand that makes vehicles for the widest range of uses from farm equipment to commercial transport to defence vehicles to construction equipment and of course passenger cars. CNBC-TV18's Shereen Bhan is talking about Mahindra.

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ISO 27001 - BSI Assurance Mark