Brand

In November, a customer shared that an employee handling returns was labelled as 'Return Rat'. The company later clarified that the names were not meant to insult customers.

Bengaluru stampede: DK Shivakumar’s image takes a hit as Opposition mounts pressure

While Opposition BJP and JD(S) demand Deputy CM Shivakumar’s resignation, his act of holding the IPL trophy of RCB team-owned by United Spirits Ltd- after the tragedy has reportedly not gone down well with the Congress high command

‘Brand Bengaluru’ battered after rain: DK Shivakumar says 'issues we face today are not new'

Boats and tractors were seen on the roads of Bengaluru as office-goers were stuck in jams after heavy overnight rain flooded several parts of Bengaluru, once again exposing BBMP's claims of rain preparedness

Bengaluru: After 71% fare hike, BMRCL invites tender for illumination of Metro pillars

BMRCL officials told Moneycontrol that around 160 pillars over a 5-km stretch at 10 stations and junctions will be illuminated in the first phase.

Shraddha Kapoor’s jewelry brand Palmonas seeks investment on Shark Tank India 4

In an upcoming episode of Shark Tank India 4, Palmonas, a demi-fine jewelry brand co-founded by Bollywood actress Shraddha Kapoor, will be featured. Although Shraddha is a co-founder, she won’t be personally pitching the brand to the investors, leaving the presentation to her team.

Shark Tank judge Anupam Mittal's wife Anchal Kumar Mittal partners with Recode Studios to promote their beauty products

Anchal Kumar Mittal, a model and influencer and the wife of Shaadi.com's founder Anupam Mittal, has teamed up with Recode Studios to spotlight their Everyday Makeup Line.

Karnataka to launch Rs 48,686 crore long-term infrastructure plan for Bengaluru

Karnataka CM Siddaramaiah, during his Independence Day speech, stated that the 'Brand Bengaluru' concept is being implemented to transform the tech capital into a world-class city.

Mad Over Maddy: Why R Madhavan Is A Brand Favourite

One of the many reasons why R Madhavan is the popular choice for brands is his pan-Indian appeal. Madhavan’s popularity transcends language barriers, which makes him an obvious choice for the brands.

Marketing Musings: Small is beautiful in FMCG land, but for how long?

Smaller and niche brands are stealing a march over the market leaders but in the battle between value and valuation, which one will succeed?

Air India Express to unveil new brand in a couple of months

Air India Express' plans are part of Air India’s ongoing five-year 5-year transformation project called Vihaan.AI.

Zara India Sales Up 40% | This Is The Strategy Used By The World’s Largest Fashion Brand

Zara, the world’s largest fashion brand saw a 40% increase in sales in India in FY23. This despite the fact that it's only opened one retail store in the country in the last 6 years, as opposed to rivals like H&M which have opened over 50 stores in the country in the last few years. So what’s keeping Zara going in a highly competitive retail market? Watch to find out!

Radisson announces entry of luxury lifestyle brand in India

The 300-room hotel is close to the city's financial district, which houses business centres, IT parks and Special Economic Zones (SEZs). The hotel would be operational by the second quarter of 2026.

Henkel re-enters consumer segment with Schwarzkopf; aims to build hair solutions portfolio

With the consolidation of its consumer business at the global level, led by a successful merger of beauty care, laundry and home divisions, Henkel foresees a powerhouse of international bestsellers hitting the Indian market, said Kartik Kaushik, Country Head-Henkel Consumer Brands, India and South Asia Export.

Marketing Musings: An ephemeral world of brand recall

Thanks to technology and digitisation, customers are being continuously presented with new products, benefits, and services that are challenging consumption patterns. This is happening across categories

Inside Licious: Here's How The Fresh Meat Is Delivered

Over the years, consumers have mostly relied on local butcher shops for meat and fish. But, in recent years, with online meat players entering the space, millions of consumers have started ordering online. Licious has been a key changemaker for this behavioural shift. In this video, we will take you behind the scenes of how the package is finally delivered after you place the order online..

Priyanka Chopra Jonas partners Nykaa to sell her haircare brand Anomaly

During the launch, Jonas said that she still prefers to use Indian traditional methods of beauty care like rouge, curd, honey

Russian e-commerce firm Ozon launches own clothing brand

Clothes will be sold under the "Hola” label and produced by manufacturers in Russia, Uzbekistan, Turkmenistan and China, Ozon said.

SuperCluster Pi acquires homegrown nutrition brand ByNature

This acquisition will enable SuperCluster Pi to increase its portfolio of brands and capture a larger share of the proactive wellness market.

Chennai Super Kings to venture into other sports, South African league

CSK is the only IPL cricket franchisee whose shares are on offer in the unlisted market. CSK’s enterprise value is reckoned to be over Rs 7,200 crore

Storyboard18 | Marketing Recoded Ft. Spotify India’s Neha Ahuja

What does it take to be a modern marketer? Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded. In this episode, Neha Ahuja, head of marketing, Spotify India, talks about the importance of behavioural skills, innovation, and gut feelings, in marketing. Listen in.

Dabur India to launch party snacks and dry fruit under Real Health

Sources told CNBC-TV18 that the company is also set to launch millet-based foods under the sub-brand

Storyboard18 | ‘We’re at the "bhook-pyaas" level of Maslow’s pyramid’: Britannia MD Varun Berry

And that poses a particular challenge in brand communications for Britannia.

Build To Last | ITC’s approach to building enduring & endearing brands

Storyboard18's special series Build To Last hosted by Raja Rajamannar, Global CMO and President - Healthcare Business, Mastercard, helps us decode new realities and the power of Brand in building enduring Indian companies. In this episode, Rajamannar chats with Indian FMCG major ITC's chief executive - personal care division, Sameer Satpathy. Tune in to know more about the legacy Indian company's approach to building enduring and endearing brands in increasingly complex times.

Storyboard18 | Marketers believe they write good briefs. Ad agency execs disagree

Decoding modern-day advertising briefs - what works and what doesn’t.

Storyboard18 | Why Center Fresh went full "filmy" in its long-format brand film

A behind-the-scene look at Perfetti Van Melle’s Bollywoodesque ad for its mint brand