Oct 14, 2021 12:36 PM IST
redBus says it has seen an 80% recovery in bookings even though its core target group - salaried individuals - continues to work from home.
- Oct 13, 2021 10:35 AM IST
While Shah Rukh Khan and Byju's seem to be 'on a break', Amitabh Bachchan has broken up with a paan masala brand he endorsed. Here's why celebrity and brand matches must be made more carefully.
- Sep 17, 2021 01:11 PM IST
Call him a chaiwala or a chowkidar, but Narendra Modi is the undisputed topper when it comes to branding and influence
- Sep 06, 2021 05:49 PM IST
REA Group Ltd is a leading digital real estate company headquartered in Melbourne, Australia with a market cap of 20 billion Australian dollars
- Aug 28, 2021 12:36 AM IST
When it comes to brands talking about mental wellbeing, is doing nothing better than chiming in with no action to back it up?
- Jul 13, 2021 11:03 AM IST
Coca Cola has predominantly sponsored in different sports including the Indian Premier League (IPL) and International Cricket Council.
- Jun 07, 2021 10:36 AM IST
To be packaged as the ‘Dettol Salute’ packs, the new logos will be available for 45-60 days in five lakh stores including e-commerce platforms, kiranas and super markets
- Aug 30, 2020 03:31 PM IST
How Britannia's Good Day has continued its thumping domination in the premium cookies segment over the past decade
- Aug 08, 2020 12:42 PM IST
This is a rare instance of a domestic company suing an MNC for trademark violation. The Bombay HC has granted Parle Agro interim relief till the next hearing on August 20
- Jul 24, 2020 02:13 PM IST
As per the proposal, the Transport Ministry is tasked with demarcating the Taiwanese brand from its mainland China counterpart
- Jan 17, 2020 03:14 PM IST
Xiaomi Vice President and India Managing Director Manu Jain said POCO has grown into its own identity in a short span of time and the time is right to let it operate on its own
- Jun 19, 2019 05:05 PM IST
An established icon, the move is expected to better the product’s domestic and international prospects and artisans were pleased that this would protect genuine their market against knock-offs.
- Jun 04, 2019 05:18 PM IST
India’s largest insurer, Life Insurance Corporation gained 21 ranks to secure third position this year.
- Feb 15, 2018 04:01 PM IST
His rise, from 2009, was as glittering as the jewellery he sold.
- Feb 24, 2017 02:40 PM IST
Watch accompanying videos of Storyboard, wherein Actor Ranveer Singh is talking about his new brand endorsement for Carrera.
- Jan 31, 2017 03:47 PM IST
LIME reached IIM Calcutta. Contestants will have to address real life challenges faced by a specified brand and offer solutions keeping in mind the purpose the company tries to achieve.
- Dec 20, 2016 09:00 AM IST
Two months into the Tata Sons-Cyrus Mistry feud, there is little sign of any side having a clear edge. But the battle of attritionâ€”by turns nasty and pettyâ€”is steadily taking a toll on the brands of all the parties involved.
- Dec 08, 2016 07:25 PM IST
Philip Kotler once said, â€˜The art of marketing is the art of brand building. If you are not a brand, you are commodity.‘ Now this is as true as it can get and built on this belief is Lessons in Marketing Excellence, a platform that handpicks the best future marketeers in the making. We now hit our fourth stop, IIM Bengaluru.
- Feb 02, 2016 07:59 AM IST
Industry experts say these cities - there are more than 600 of them and some are bigger than many European capitals - are the next smartphone battlefield as China's major cities are saturated.
- Jan 07, 2016 04:45 PM IST
"The agency has bagged the integrated branding mandate of New Development Bank (NDB) a multilateral development bank formed and operated by the BRICS nations (Brazil, Russia, India, China and South Africa)," the company said in a statement.
- Nov 23, 2015 10:02 PM IST
Two years after it drove away, Italian luxury car brand Maserati is making a comeback in India.
- Jul 01, 2015 09:30 PM IST
Drug firm Dr Reddy's Laboratories on Wednesday announced an image makeover with the launch of a new visual identity and brand.
- May 28, 2015 08:20 PM IST
Arvind Lifestyle brand, in an exclusive partnership with GAP, will be opening its first GAP store in the capital city.
- Mar 21, 2015 05:39 PM IST
Storyboard's top story today looks at the new global campaign of Etihad Airways that was launched this week. UAE's national carrier has a new tag line and a new brand ambassador in Oscar winning actor Nicole Kidman.
- Feb 24, 2015 04:01 PM IST
A completely Indian automotive brand that makes vehicles for the widest range of uses from farm equipment to commercial transport to defence vehicles to construction equipment and of course passenger cars. CNBC-TV18's Shereen Bhan is talking about Mahindra.