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Zara India Sales Up 40% | This Is The Strategy Used By The World’s Largest Fashion Brand

Zara, the world’s largest fashion brand saw a 40% increase in sales in India in FY23. This despite the fact that it's only opened one retail store in the country in the last 6 years, as opposed to rivals like H&M which have opened over 50 stores in the country in the last few years. So what’s keeping Zara going in a highly competitive retail market? Watch to find out!

first published: May 24, 2023 06:48 pm

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