Brand Value

Today, many American, Chinese, German and Japanese brands are household names around the globe. But how many Indian brands can lay claim to similar global presence or familiarity?

May not affect brand’s reputation, lawyers on Delhi HC’s judgment calling out HUL’s disparaging ad on Harpic

On April 13, a two-judge bench of the Delhi High Court called out Domex’s advertisement for showing Harpic in bad light to show its superiority.

Storyboard18 | Impact of scandals on real and notional value of brands

Controversies surrounding fintech startup BharatPe and its handling of the crisis is one for the books. Perhaps filed under the chapter ‘What not to do’.

Storyboard | Amitabh Bachchan & Kamala Pasand, SRK & Byju’s: A season of brand dissociations

While Shah Rukh Khan and Byju's seem to be 'on a break', Amitabh Bachchan has broken up with a paan masala brand he endorsed. Here's why celebrity and brand matches must be made more carefully.

Storyboard | Decoding the after-effect of an IPO on a consumer brand

A market listing puts newer brands squarely in the public eye, helps them reach out to a wider consumer base and garner instant 'trust'.

Virat Kohli continues to be India’s most valuable celeb; here's a list of top 10 most valuable celebrities in India

With celebrity-brand engagements becoming more digitally oriented, brands and celebrity endorsers are discussing innovative ways of collaboration. The brand value ranking list is yet again dominated by cricket and Bollywood. Here’s a list of the top 10 most valued celebrities and their brand value as per Duff & Phelps’ celebrity brand valuation report for 2020.

In pics | India's top-10 most valuable brands in 2020

From Tata Group to Reliance, here is a list of India's most valuable brands of 2020

India’s Most Valuable Brands 2020: Reliance Industries' grows by 25%, ranks third among top 10 most valued brands

Of the most 10 valuable Indian, RIL was the only company to have witnessed a value growth of more than 25 percent.

Akshay Kumar's brand value grows 55%, yet he's behind this man on powerful celebrity list

Here are the top 10 of India’s most powerful celebrity brands based on brand values from a report released by Duff & Phelps.

It is going to be a difficult comeback for Kapil Sharma: Brand experts

Kapil Sharma went on a sabbatical when he was at his lowest equity. Since he is starting afresh expectations from him will be on the lower side but his comeback strategy has to be strong enough

Data is the new oil: The most valuable companies by market capitalization in the world

A decade ago oil companies were considered the most valuable brands, but now its only tech firms that are ruling the roost. Check out the top 10 most valuable brands in the world.

Video: Brands Rajni, Kamal in for a facelift

Rajnikant and Kamal Haasan are not just actors, they're brands in their own right. But the last few years have seen these actors underperform at the box office, and that has whittled away at the value of their future projects.

Tata Consultancy Services gains on rising brand value

Tata Consultancy Services, the largest software services exporter in India, was trading higher since morning trade as the company said it added over USD 1 billion in its brand value.

Pain for engg, but lighting & consumers good: Bajaj Elec

“While fixed-costs and interest rate burden played havoc with Q1, the engineering segment is likely to pick up going forward,” says Shekhar Bajaj, chairman and managing director, Bajaj Electricals. Speaking to CNBC-TV18, he says that other segments like consumer durables and lighting are doing well.

Rajesh Agarwal on Idea, Paper Products, TVS and Cox&Kings

Rajesh Agarwal of Eastern Financiers joins CNBC-TV18 to talk about certain stocks that have buzzing over a period of time. Check out what he says about Idea Cellular, Paper Products, TVS Motors and Cox&Kings.

RIL loses top spot to Tata as best Indian brand

According to the latest Brand Finance Global 500 report, 9 Indian brands are ranked in the Global 500 League list. Tata Group has been crowned as the first Indian brand to be in the top 50 global league with a brand value of USD 15.08 billion for this year versus USD 11.2 billion last year.