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    • Storyboard18 | Bookstrapping: Tears of the Begums - Stories of Survivors of the 1857 War

    • Storyboard18 | Advertising is in the position where tobacco was: IPG's Arun Kumar

      Part of the blame for this position the industry is in lies with marketers who "don’t talk about what they do and why it is valuable," says IPG's Chief Data and Technology Officer, Arun Kumar

    • Storyboard18 | There is an opportunity for building a better agency, not just a different one: Manja's Prajato Guha

      Founders of Manja, the newest shop on the ad block, on their new company, business model, clients and why hiring remains the biggest challenge.

    • Storyboard18 | The communication business today is a meme. Transient. Flippant. Momentary. Joke

      Why is it that the brands have started to have fun at the cost of the agencies? writes Naresh Gupta, co-founder and chief strategy officer, Bang In The Middle. Read on

    • Storyboard18 | CXO Moves: Ad executive returns after edtech stint, Dentsu Creative gets a CEO, Dabur loses its digital head

      Keep up with all the key people movements in the brand marketing ecosystem in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.

    • Storyboard18 | Bookstrapping: Upgrade by Blake Crouch

      As our reviewer closed this book, this is what she understood of its message - ‘We need to stop humanity from destroying itself by upgrading our collective intelligence and reason. We will die out in the next century if nothing changes.’ Bookstrapping Rating: 3.5 stars

    • Storyboard18 | NBA's Mark Tatum: We are building the ecosystem in India to show kids a pathway

      Storyboard18 caught up with NBA deputy commissioner Mark Tatum to talk about basketball and the NBA's popularity in India, the market's potential and efforts to unlock new audiences.

    • Storyboard18 | Brands that take a sharp view of growth will win market share: Meta's Sandeep Bhushan

      Storyboard18 spoke to Sandeep Bhushan, the outgoing Director and Head of GMS, India at Meta, on the sidelines of the inaugural Meta Marketing Summit in India.

    • Storyboard18 | CXO Moves: Dabur's Kapil Ohri moves to Tata Group; Anand Chakravarthy joins OMG India

      Kapil Ohri joins Tata Business Hub team in Bangalore and Anand Chakravarthy, who joined an edtech firm last year, is back on the agency side as Omnicom Media Group India's new chief growth officer.

    • Storyboard18 | CXO Moves: Wingreens gets its first group CMO; top executives quit Facebook, OYO & Future Group

      Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.

    • Storyboard18  | Bookstrapping: The Last Days of Roger Federer: And Other Endings

      Geoff Dyer’s category-defying piece of writing cannot sit in biography or self-help and yet has elements of both. Dyer focuses on the accomplishments of uncouth geniuses who wrote their own rules when their beautiful youths were over, writes @OfficialReetaRG Bookstrapping Rating: 3.5 stars

    • Storyboard18 | NODWIN Gaming's marketing spends go over Rs50 crore in the last one year

      The esports company is collaborating with non-endemic brands and creating new IPs. It also cracked a TV broadcast deal with Star.

    • Storyboard18 | what3words CMO Giles Rhys Jones: Days of clients going to agencies with a business problem are gone

      In an exclusive interview with Storyboard18, Jones shares details about the company’s brand playbook, its 80/20 marketing innovation formula, the customer list that includes Mahindra, Tata Motors and TVS Motor Company, and views on what agency models work for modern marketers.

    • Storyboard18 | The Great Skill Reset: Why startups should always be careful with designations

      Small companies with limited resources end up handing out big designations to inexperienced folks. One of the biggest departments that has seen this kind of hiring is marketing. In the long run, it can hurt the company and brand.

    • Storyboard18 | Simply Speaking: TikTok is surging. For Meta or Verse

      TikTok is a test case for global business, global internet and global capitalism. 

    • Storyboard18 | CXO Moves: M&E firms beef up leadership, CMOs move on, and an ad executive exits the industry

      Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.

    • Storyboard18 | Bookstrapping: ‘Wild Wisdom' by Christine Amour-Levar

      ‘Wild Wisdom: Life Lessons from Leading Teams to Some of the Most Inhospitable Places in the World’ leaves you disturbed about sustainability and warm about the possibilities if we all came together. Bookstrapping Rating: 3.5 stars

    • Storyboard18 Exclusive | If you don't keep yourself up to date, you will get obsolete quickly: Mastercard’s Raja Rajamannar

      Inside the work and the mind of one of the world’s most progressive and influential marketers. Storyboard18 catches up with Mastercard’s global CMO Raja Rajamannar.

    • Storyboard18 | Mahindra's Vikram Garga joined Apollo Tyres as regional group head - marketing

      Vikram Garga was vice-president and head of strategy, insights and analytics, and innovation at Mahindra and Mahindra (M&M) before this move.

    • Storyboard18 | RK Swamy and BBDO part ways. Here's why

      Srinivasan Swamy, chairman and managing director of RK Swamy Hansa Group on the amicable end to RK Swamy BBDO’s partnership, the big disruption hitting the advertising industry, how talent continues to be agencies' biggest challenge and mistakes young marketers make.

    • Storyboard18 | Simply Speaking: Success is a subjective phenomenon where the network matters beyond its measure

      Andy Warhol said: "To be successful as an artist, you have to have your work shown by a good gallery for the same reason, say, that Dior never sold his originals from a counter in Woolworth's." Success is networked, collaborative and functions as a reputational feedback loop.

    • Storyboard18 | CXO Moves: Fresh exits and entries, a first-ever CMO position, a streamer's loss and more

      Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s weekly column CXO Moves. Here’s a round-up of the executives who are in, out, and in-between.

    • Storyboard18 | Bookstrapping: The Man Who Bent Light by Narinder Singh Kapany

      The fusion of ‘science as a universal need’ and ‘religion as a universal truth but private practice’ emerges beautifully from this book. Bookstrapping Rating: 3.5 stars

    • Storyboard18 | Shashank Mehta on why The Whole Truth is on an Instagram break

      Instagram’s algorithm changes and focus on Reels has prompted the brand to take a step back to find the right marketing mix. Here's the whole truth from the founder.

    • Storyboard18 | Simply Speaking: Wisdom of crowds leading to a 'reputation' for a brand, institution or individual

      Reputation is the main output of collective intelligence. But who builds the reputation of the reputation builders? Learn how brands gain a reputation and how that is more important than ever before in today’s information dense world.

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