WhatsApp and BBDO rework a nostalgic song like ‘Dekh ke Chalo’ to convey a strong message - ‘Scam Se Bacho’
Srinivasan Swamy, chairman and managing director of RK Swamy Hansa Group on the amicable end to RK Swamy BBDO’s partnership, the big disruption hitting the advertising industry, how talent continues to be agencies' biggest challenge and mistakes young marketers make.
BBDO India's 'Touch The Pickle' campaign for Procter & Gamble's feminine hygiene brand Whisper beat favourites including 'Like a Girl' to bag the Grand Prix in the glass category.
India has bagged a GrandPrix from the 62 International Festival of Creativity. BBDO‘s work ‘Touch the Pickle‘ for P&G‘s Whisper beat favourites including ‘Like A Girl‘ to bag the first GrandPrix of the new Glass category that awards advertising that addresses gender issues. This is India‘s second GrandPrix at the Cannes Lions.
Welcome to CNBC-TV18's Storyboard. In this edition, CNBC-TV18's Animesh Das examines the impact of the Abbys' super jury to dismiss all complaints and restore the advertising awards that were previously withdrawn.