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    • Amul's buttery 'Ek Chamach Khila' tribute to Diljit Dosanjh and Parineeti Chopra starrer 'Amar Singh Chamkila'

      Popular milk brand Amul, known for making illustrations on big events, hit films and popular celebrities, have made an animated picture for for its Amul butter advertisement on their Instagram handle featuring Diljit Dosanjh and Parineeti Chopra’s looks from the Netflix movie ‘Amar Singh Chamkila’.

    • 1995 Amul ad caught in crossfire of Kangana-Urmila spat over 'soft porn star' remark

      The Amul creative, that was released right after the film Rangeela had hit the big screen, showed the iconic Amul girl mimicking one of Urmila’s popular looks from the movie.

    • Exit the dragon: Latest Amul ad supports ban on Chinese goods

      In the ad, the Amul girl is shown in a confrontation with a dragon, behind which a logo of the Chinese video-sharing mobile application TikTok can also be seen.

    • Amul ad on Indians rescued from coronavirus-hit China divides social media

      While some Twitter users lauded the pun on the word "wuhan", others (including singer Sona Mohapatra) found it to be in bad taste.

    • Amul pays tribute to Wing Commander Abhinandan with 'mooch nahi toh kuch nahi' campaign

      In the opening sequence of the short video, a member of a royal family can be seen stroking his thick moustache

    • ‘What’s inside the rapper?’ Amul's Gully Boy tribute wins hearts

      Both actors took to Twitter to thank Amul for the ad that puns on the film’s chartbuster “apna time ayega”, and reads “apna time hai, khayega” and also goes on to say “what's inside the rapper!” Ranveer shared a picture of the ad on Instagram and wrote 'ek number' beneath it, literally meaning, first class.

    • HUL drags Amul to court for 'misleading' ice-cream advertisement

      Speaking exclusively to CNBC-TV18, HUL said Amul has been airing misleading TV commercials that make factually incorrect statements and that the ad has created apprehensions among the customers of frozen desserts.

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