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Indians have low trust in ads, many find instances of misleading celebrity endorsements: Survey

With limited action from the self-regulating body ASCI and the government, the misleading advertisements and influencer media have continued post pandemic as well and this has led to significant reduction of trust of consumers in advertisements, LocalCircles said.

From Preity Zinta, Deepika Padukone to Anushka Sharma: Bollywood actresses who begun their career from advertisements to big screens

From Aishwarya Rai Bachchan to Vidya Balan, these women have captivated audiences not only with their beauty but also with their acting prowess. They all first appeared in advertisements before transitioning to films.

Healthcare space leads in advertising violations, says ASCI report

While the ASCI accepts complaints from various sources, 21.3 percent were consumer complaints, indicating substantial public involvement in upholding advertising standards. Suo-motu complaints by ASCI constituted 75.4 percent of the total.

Marketing Musings: Diamonds may not be forever

Marketers believe the challenge to De Beers is not limited to lab grown diamonds alone. It comes from the explosion of the entire luxury goods market where many products are competing for the wallet of the younger generation

Gutkha advertisement: HC notice to Union cabinet secy, Consumer Protection Authority chief

The Lucknow bench of the Allahabad High Court on Friday issued a notice to the Union cabinet secretary and the chief commissioner of the Central Consumer Protection Authority for not responding to an earlier representation seeking action against film stars for appearing in gutkha advertisements.

Income from ad revenue sharing by X liable to GST, if it exceeds threshold: Experts

Remuneration received by individuals from X (formerly Twitter), as part of its advertisement revenue sharing plan, will be treated as supply under the GST law and will be subject to 18 per cent tax, experts said.

Marketing Musings: Why is Johnny Walker, so long single, now ready to mingle?

Story telling is the key to marketing wines and spirits

Child rights body turns up heat on Bournvita maker for breach in food safety norms

A major controversy had broken out around Bournvita when a now-deleted video by a social media influencer, that claimed that Bournvita uses ingredients that, if consumed on a daily basis, could lead to diabetes, went viral. The video also showed that one of the ingredients, a colouring agent in the product, could cause cancer.

Funnycontrol | Of Liril ads, electricity bills, and the business of summer

Funnycontrol sees climate change in his bills, flits between an AC and air cooler and ponders on the art of selling things in summer.

Twitter to share ad revenue with some content creators

Twitter has seen advertisers flee amid worries about Musk’s approach to content moderation rules, impacting its revenue.

Disney+ streaming service launches with major advertisers

Disney Advertising President Rita Ferro said more than 100 brands, from Mattel Inc to Marriott Hotels & Resorts, are participating in the launch, which Disney has been promoting to marketers and ad buyers since its May.

Centre asks news websites, TV channels to refrain from carrying advertisements of betting sites

The advisory said that the Department of Consumer Affairs has also informed that online betting platforms have been advertising themselves as professional sports blogs and sports news websites.

Digital Ads: How much do Google, Facebook earn from ads? How does it work?

Have you ever thought about buying something and it has instantly appeared on your social media feed as suggested posts or even on google ads? Well, this is exactly how digital ads work. So how do you know what Google, Facebook etc know about you, and how can you restrict this? Watch the video to find out

Centre's ad spending on print, electronic media down 75% in five years

The fall in the government's ad spending on print and electronic media has not been matched by higher spending on digital advertisements.

No ads promoting online betting, I&B Ministry issues advisory to media

Betting and gambling, illegal in most parts of the country, pose significant financial and socio-economic risk, the advisory stated.

Meta to Give Researchers More Information on Political Ad Targeting

Starting Monday, academics and researchers who are registered with an initiative called the Facebook Open Research and Transparency project will be allowed to see data on how each political or social ad was used to target people.

Netflix Tells Employees Ads May Come by End of 2022

Netflix currently offers a variety of payment tiers to access its streaming service; its most popular plan costs $15.49 a month. The new ad-supported tier will cost less. Other streaming services have similar plans.

As Akshay Kumar joins pan masala brand ad, Twitter’s reminder with an old video

Internet users dug out a video in which Akshay Kumar spoke against pan masala/gutkha endorsements.

Storyboard | IPL and T20 World Cup are the starters this festive season

How brands and ad agencies plan to light up the ‘golden quarter’, and where the IPL and T20 World Cup fit in these plans.

90s’ ads that shouldn't make a comeback because they are relevant even today

Recently, Cadbury’s 90s’ ad remake stirred nostalgia among Indians. The ad became a huge hit among netizens. However, several people also shared ads that do not need a remake. Team Storyboard asked senior ad executives to pick iconic ads that should not make a comeback with a twist in the plot. Let's see what they had to say.

New advertising code on cards, govt studying rules in UK and US: Report

The Advertising Standards Council of India has a framework called the Code for Self-Regulation in Advertising, but is not legally binding on companies.

Remove 18% GST on ads on broadcast media or reduce it to 5%: News Broadcasters Association to FM

NBA president Rajat Sharma, in a letter to Sitharaman, said in order to ensure social distancing and for ensuring the safety of the editorial personnel, the news broadcasters have had to take various steps which have resulted in the operating costs going up exponentially during the COVID-19 pandemic.

Celebrities to face consequences for endorsements gone wrong, but a loophole exists