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    HomeNewsOpinionMarketing Musings: Why is Johnny Walker, so long single, now ready to mingle?

    Marketing Musings: Why is Johnny Walker, so long single, now ready to mingle?

    Story telling is the key to marketing wines and spirits

    Sandip Ghose
    May 31, 2023 / 08:54 IST
    Much like wine makers do with vineyards, the whisky marketers try to weave tales around distilleries and regions.
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