Ad Spend

Durga Puja 2021 sees a mix of traditional and new-age brands advertising across platforms, with a ‘social message’ agenda.

In the Roaring Twenties, ads make a comeback

The remarkable rise of subscription digital media is part of a broader rush towards the reliable, direct-to-consumer economics that has charmed investors

Demand to improve, will maintain current ad spends: Dabur

Dabur India matched street expectations with the third quarter consolidated net profit rising 16.4 percent year-on-year to Rs 282.8 crore. Consolidated net sales grew 9.2 percent to Rs 2,074 crore during October-December quarter from Rs 1,899.6 crore in the year-ago period.

Eye better H2, 27% FY15 sales growth: La Opala

La Opala RG has reported a standalone total income from operations of Rs 56.92 crore and a net profit of Rs 11.09 crore for the quarter ended Sep '14. Other income for the quarter was Rs 1.29 crore.

Expect to sustain 11% volume growth trend in H2FY15: Emami

NH Bhansali, CEO of Emami Group expects to sustain volume growth trend of 11 percent in the second half of FY15. He further adds that better scale will ensure margin expansion in the future.

See better time, huge ad spend ahead: Raymond

M Shiv Kumar, CFO, Raymond says the textile segment in the second quarter was hit due to higher store renovation cost.

Mobile ad spend to reach $18 bn in 2014: Gartner

According to a Gartner report, the growth from 2015 to 2017 will be fuelled by improved market conditions.

5 ways to build customer relationships even during slowdown

There's no underestimating customer relationships, especially in an e-commerce business. Here's how you can use the current slowdown to drum up business over the long term