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    HomeNewsPoliticsTaking lessons from 2014 electoral loss, Congress looking at a 'soft hindutva' approach

    Taking lessons from 2014 electoral loss, Congress looking at a 'soft hindutva' approach

    Of late, all major party events - especially in the poll-bound states - have been high on Hindu symbolism.

    News18
    October 20, 2017 / 14:07 IST
    India's main opposition party Congress Vice President Rahul Gandhi addressing during the Dalit Conference ( lower caste people )on the eve of the B.R Ambedkar Jayanti at Ramleela Maidan in Jaipur , India on 13 April,2016. (Photo by Vishal Bhatnagar/NurPhoto via Getty Images)

    Attempting a drastic image makeover ahead of the 2019 general elections, the Congress is now looking at adopting its own brand of 'soft-Hindutva' to counter BJP's religion pitch, which is sure to be further emboldened by the Ayodhya Ram Temple plank.

    Of late, all major party events - especially in the poll-bound states - have been high on Hindu symbolism.

    Sources closely associated with Congress's media strategy cell told News18 that Congress Vice-President Rahul Gandhi will now start all his yatras — both for elections and otherwise — by visiting a temple.

    Read More

    News18
    first published: Oct 20, 2017 02:07 pm

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