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Twitter joins IPL 2022 party, tests dedicated cricket tab on Android

The feature, which will be available to select users, will help cricket enthusiasts discover relevant, exclusive, and Twitter-first content, the company has said

March 29, 2022 / 05:48 PM IST

Twitter is testing a dedicated cricket tab on its Android app for select users in India starting this week, the company said on March 29, looking to capitalise on the ongoing domestic cash-rich Indian Premier League (IPL) tournament.

The tab, which will be available through the app's discovery-focused Explore tab, would be a single landing point that will help cricket enthusiasts discover relevant, exclusive, and Twitter-first content, the company said.

"Through our new cricket experiment offering an immersive experience, we want to make it easier for India’s cricket fans to find relevant and engaging content as well as encourage conversations and find latest updates including the score all in one place" said Shirish Andhare, Director of Product for Twitter India.

The micro-blogging site said that about 4.4 million Indians on Twitter shared 96.2 million Tweets about cricket between January 2021 and January 2022.