The e-commerce industry has seen a transformative journey and is now a $1.2 billion sector, growing from 0.5 percent contribution in 2016 to a 2 percent in 2019, and slated to be 5 percent in 2022. Nielsen India expects sale of fast-moving consumer goods from the e-commerce channel to grow to $4 billion by 2022. According to it's E-Trak Index, these five products contribute the most to FMCG sales on e-commerce platform from metros. (Image: Reuters)
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Diapers-One in four rupees is spent on diapers on E-commerce. Diapers contribute 26% to FMCG sales in metros
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Skin creams-Stood second in terms of contribution to FMCG sales on e-commerce. Skin Creams contribute 12 percent to online FMCG sales.
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Shampoo stood third in terms of contribution to FMCG sales. Shampoos contribute 10 percent to FMCG sales.
