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Felicity Games partners with AbhiTech Games to publish 2 mobile games

Through this partnership, Felicity Games is aiming to double its monthly unique user base by Q2 2025. The startup is targeting to hit $1 million ARR over the next six months

September 24, 2024 / 12:02 IST
Laser Tanks

Laser Tanks is a top-down shooter game where one fights against alien monsters using weapons and laser-equipped tanks.

Felicity Games, a casual game developer and publisher, on September 24 announced a partnership with game development studio AbhiTech Games to launch and publish two mobile games — Warbound and Laser Tanks.

Warbound is a strategic deck-building game that challenges players to lead armies and conquer kingdoms, while Laser Tanks is a top-down shooter game where one fights against alien monsters using weapons and laser-equipped tanks.

“Through this partnership combining our expertise in casual game publishing with AbhiTech Games’s game development, we aim to not only expand our audience but also carry forward a shared vision," Felicity Games founder Anurag Choudhary said.

Felicity said it will look to scale the games using its proprietary framework Pokhran that rapidly prototypes and tests casual games. Through this partnership, the company is aiming to double its monthly unique user base by the second quarter of 2025.

Abhishek Singh Rana founded AbhiTech Games in 2018 and has created titles such as Paperly: Paper Plane Adventure.

"The Pokhran framework will be a game-changer for us, helping us reach more players, achieve more downloads, and most importantly deliver memorable gaming experiences," Rana said in a statement.

Felicity Games was founded in 2023 by former Swiggy executive Anurag Choudhary and has launched over 10 game titles in the past year.

These games, available as a free download on Google Play Store and Apple App Store, have been played by more than a million monthly users across 14 countries. The company hopes to hit $1 million in annual recurring revenue (ARR) over the next six months.

In July, the Bengaluru-based startup secured a $700,000 pre-seed funding from marquee angel investors such as Swiggy's Sriharsha Majety and Nandan Reddy, Cred's Kunal Shah, Kratos Studios' Manish Agarwal, and Google Cloud APAC gaming head Sameer Pitalwalla, along with DeVC, a pre-seed venture capital firm, and Visceral Capital, a venture capital firm.

Felicity Games planned to use the money for testing 10 games by March 2025, it had then said.

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Moneycontrol News
first published: Sep 24, 2024 12:02 pm

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