VIP Industries stock surges 8% on tie-up with Unicommerce to streamline its post-purchase ecommerce operations

VIP Industries is one of Asia’s leading manufacturers and retailers of luggage products, backpacks and handbags.

Shares of VIP Industries surged up to 8 percent on October 4 after the company partnered with Unicommerce to streamline its post-purchase ecommerce operations.

VIP Industries is one of Asia’s leading manufacturers and retailers of luggage products, backpacks and handbags. This collaboration will enable VIP Industries to process orders faster across various online channels using a single, integrated dashboard, the company informed.

The company has adopted Unicommerce’s Multichannel Order Management and Warehouse Management Systems to automate order processing on its own brand website and across multiple marketplaces on which the brand sells its extensive and popular range of travel products.

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By simplifying its warehouse operations, VIP Bags will ensure faster and more accurate deliveries of its products, Unicommerce said in a regulatory filing.

At 12:18 pm, VIP Industries shares were trading 7.4 percent higher at Rs 561.40 on the National Stock Exchange (NSE). The stock has fallen 8 percent so far this year, underperforming Nifty's returns of 16 percent.

In the past 12 months, the counter has slimped 14 percent, compared to Nifty's gain of around 30 percent during this period.

"Unicommerce’s solutions will also enable VIP Industries to manage the operational complexities related to the varied size of its products, some of which require larger shipping labels, shipment of combo bundles from one or more locations etc," it added.

Unicommerce’s decade long experience of working with brands across different industries provides it a deeper understanding of the distinctive pain points faced throughout e-commerce journeys. Its sectoragnostic platform allows it to utilise & implement these learnings across sectors to solve common and specific problems, the release said.

Shares of Unicommerce eSolutions were trading a percent higher at Rs 209.72. Year-to-date and in the last one year, the counter has fallen marginally.

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