Nazara Tech shares gain on tie-up with ONDC to launch in-game monetisation

Nazara Technologies shares have seen a lot of volatility over the past year, ultimately rising around 8 percent in trade.

Shares of Nazara Technologies gained over three percent in trade on November 13 on tying up with Open Network for Digital Commerce (ONDC). Nazara Tech and ONDC will launch an in-game monetisation platform designed to help game developers boost their monetisation efforts.

Called gCommerce, the platform will enable developers to integrate e-commerce within games, thereby providing them with new revenue streams. The company said the platform is currently in soft launch and will be rolled out to game developers starting Q1- FY26.

At 1 pm, shares of Nazara Tech were quoting Rs 883.3, higher by 0.15 percent despite a muted market sentiment.

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Game developers will have access to a wide range of sellers across 10 categories. They will also earn a commission for every successful transaction initiated by players through the gCommerce platform.

Nazara Technologies CEO Nitish Mittersain said this initiative is a significant step forward in the company's strategy to help game developers with effective monetisation solutions. "It will also enrich the overall experience for our gamers," he said.

T Koshy, CEO of ONDC, said, "Nazara coming on the ONDC network to launch gCommerce is a testament to the versatility of the network in supporting various industries and use cases."

Nazara Technologies shares have seen a lot of volatility over the past year, ultimately rising around 8 percent in trade. On the other hand, the benchmark Nifty 50 has gained around 25 percent during the same time period.

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