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COVID effect | 'Equity to remain large part of retail customer’s portfolio, more than ever'

Overall, I believe the pandemic, as ugly and as detrimental as it has been, has taught a lot of lessons to the new investors, says CEO Prakarsh Gagdani, CEO,

May 31, 2021 / 02:09 PM IST

Prakarsh Gagdani, CEO,

With the coronavirus outbreak, we have seen a major shift in people’s investment patterns. The pandemic has been an inflection point for the discount broking industry that witnessed a remarkable increase in the number of new account openings.

What's astounding is that most of these customers are from areas always underrated by the investment market. We always knew that there was a lot of unexplored investment potential in small towns and the pandemic made the world take not of it.

Most of the new investors are millennials who have now started moving towards dual or multiple income sources and find the stock market to be a great investment avenue. In fact, we have observed that the COVID-led crises have pushed the Zillenials as well into investing.