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James Murdoch's Bodhi Tree Systems to invest Rs 13,500 crore in Viacom18; RIL arm to add Rs 1,645 crore

"We are very excited to partner with Bodhi Tree and lead India’s transition to a streaming-first media market," RIL chief Mukesh Ambani said.

April 27, 2022 / 10:22 PM IST
Viacom18 operates Colors TV channels and OTT platform VOOT (Representative image)

Viacom18 operates Colors TV channels and OTT platform VOOT (Representative image)

Bodhi Tree Systems, the content platform of media baron James Murdoch and former Disney India chief Uday Shankar, has entered into a "strategic partnership" with Reliance Industries Ltd (RIL) and Viacom 18, and will invest Rs 13,500 crore into the latter, a joint statement said on April 27.

The partnership is aimed at building India’s leading entertainment platform and pioneering the Indian media landscape’s transformation to a “streaming-first approach", they said.

Viacom18 owns and operates the suite of Colors TV channels and OTT platform, VOOT.

"Bodhi Tree Systems is leading a fund raise with a consortium of investors to invest Rs 13,500 crore in Viacom18," the joint statement noted.