The new Rs 2,000 note design: Why it's not even noteworthy

Moneycontrol Bureau

They have been calling it 'The Audacity of Note'. Prime Minister Narendra Modi's boldness in ordering high-denomination currency sucked out of the system to checkmate black money has received approbation from the common man and the rich alike.

But, surprisingly, for a regime known for its attention to detail – the PM selects the photos which his handlers circulate, for example – the design of the notes leaves much to be desired. The new Rs 2000 note jars even more when contrasted with the eye-grabbing visual props of a project like Swachch Bharat, whose logo, incidentally, is emblazoned on the new currency.

India under Modi has big global aspirations. An attractive currency, the most potent and visible symbol of a country's financial muscle, would have been helpful in projecting the country’s newfound go-getter attitude.

This note, however, does not reflect the country's global ambitions. Here, Network18 Creative dissects the designs and aesthetics of the new Rs 2000 note for you:

The Network18 Creative Verdict: The Rs 2,000 denomination could have been a high note of the government, but, from the first look - seen after standing in a crushingly long queue of almost a kilometre - it is not even noteworthy.