Quikr acquires ZapLuk to scale up beauty, wellness business

Online classifieds firm Quikr today said it has acquired ZapLuk, provider of on-demand beauty and wellness services, to scale up its 'AtHomeDiva' business.

Under its services vertical, QuikrServices, Quikr will now offer a full range of on-demand home beauty services to consumers in multiple cities including Bengaluru, Delhi, Mumbai, Chennai, Gurgaon and Hyderabad, the company said.

This is Quikr's second acquisition in the beauty services segment following Salosa to cater to the fast growth of beauty services requests on QuikrServices, it said in a release here.

P D Sundar, Head of QuikrServices, said, "ZapLuk's operational strengths, trained pool of stylists and professionals and highly engaged user base in the Chennai and Hyderabad markets will allow us to expand the reach of our AtHomeDiva brand in these markets rapidly."  AtHomeDiva is growing fast and the number of services delivered by our team of trained and professional stylists is growing by more than 100 per cent month on month, he said.

With the acquisition, ZapLuk's co-founder Lavanya Hariharan and a team of close to 50 stylists and professionals will now be a part of AtHomeDiva.

The other co-founders of ZapLuk, Manan Maheshwari, Mahesh Gogineni and CTO Varun MS will be pursuing other business interests, the release said.

"Quikr offers immense scope through its various categories that can be cross-leveraged for the beauty services business. This is a huge step forward for our team and a move that will bring us further fast growth..." said Lavanya Hariharan, Co-founder, ZapLuk.

AtHomeDiva offers a full range of in-home beauty and styling services including hair, skin, make-up services and special packages.

On-demand beauty is one of the 80 plus types of services provided by QuikrServices that caters to more than 100,000 consumers across India every day, the release said.