Early-stage investor NuVentures backs snacks brand Adukale

Started 15 years ago, Adukale currently runs 23 stores in Bengaluru and Mysuru and is present in more than 1,000 supermarkets and other retail stores

Bengaluru-based firm Adukale has received backing from early-stage investor NuVentures as part of the former’s new ongoing round of fundraising, a statement said on August 12.

Earlier this year, the snacks maker had raised Rs 11 crore in a round led by Force Ventures, with participation from Aanya Ventures, as well as Accel partner Subrata Mitra, among others, the statement said.

“Adukale is poised for significant growth, and the funding from NuVentures bolsters this journey to expand our operations and extend our distribution network. It reinforces our dedication to honoring Karnataka's rich culinary heritage and positions us as leaders in the traditional snacks market,” Bharat Kaushik, director and CEO of Adukale, said.

“We are thrilled to seize this opportunity to enhance our brand presence and deepen our connection with our audience,” he added.

The ready-to-eat and ready-to-cook brand has ambitious plans to scale its products and has recently opened up a new 20,000 square feet, state-of-the-art production facility on the outskirts of Bengaluru, which will increase production capacity over fourfold.

Started 15 years ago, Adukale currently runs 23 stores in Bengaluru and Mysuru and is present in more than 1,000 supermarkets and other retail stores, while also selling through leading ecommerce platforms.