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De Beers bets of millenials to drive up diamond consumption

The world's leading diamond miner is placing a billion-dollar bet on its new mine in Canada — surprising, given the global slump in the diamond market. But De Beers says it is banking on millenials to bring the sparkle back to the business, reports CNBC-TV18's Priya Sheth.

first published: Sep 28, 2016 09:35 pm

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